Joby, maker of a distinctive line of knobby-legged flexible tripods for cameras and other devices, has entered the iPad market with two products that serve both as cases and props.
First is a flexi-legged iPod holder called the GorillaMobile Yogi. It attaches with a protective polycarbonate case and can used to simply prop up an iPad in portrait or landscape orientation or, for the more adventurous, attach it to something with the legs. Joby suggests glomming it onto kitchen fixtures to show recipes, but I'd watch out for the flour and flecks of olive oil.
Second is a folding case called the GorillaMobile Ori that doubles as an iPad stand. It's made out of an aluminum-polypropylene composite and can be used to hold the iPad at a variety of angles and heights.
The Ori costs $79.95 in the U.S. and 69.95 pounds in the U.K (not 79.95 pounds, as parts of the Joby Web site said for a time on Tuesday). The Yogi is $49.95 in the U.S. and 39.95 pounds in the U.K.
The company is showing the products off at the Consumer Electronics show this week in Las Vegas.
It's not the first time the company has catered to the Apple crowd: Joby began selling an iPhone 4 holder last year.
Corrected at 3:22 p.m. PT with the U.K. price of 69.95 pounds for the Ori.