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August 24, 2009 4:00 AM PDT

A $45.13 Amazon Kindle story with a happy ending

by Stephen Shankland
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What's black and white and read all over? Books on my iPhone.

Black and white and read all over

(Credit: Screenshot by Stephen Shankland/CNET)

The Amazon Kindle world just snuck up on me and removed $45.13 from my wallet. And the experience turned out to be a pleasant surprise.

I'm not technophobic, but I honestly was planning on sitting on the sidelines for this particular episode of the digitization of the world. I figured electronic books would arrive in good time as Net access expanded, devices grew more sophisticated, publishers and distributors hashed out the business issues, and legal complications of Google Books ground themselves through the courts.

I'm not opposed to reading text on a screen, though print is easier on the eyes. I just figured that--judging by the digital convulsions in the movie, TV, and music businesses--the San Francisco Public Library would be my safe haven for two or three more years.

During that time, e-book readers would get better displays, battery life, network access, and other features, and Amazon's Kindle book readers or some equivalent would grow up to become worthwhile.

What I hadn't counted on was a free Amazon iPhone application that converted me to the new order in a matter of minutes. E-books doubtless aren't for everybody, but one idle moment when I had time to kill showed they are for me.

I prefer reading white-on-black text at night.

I prefer reading white-on-black text at night.

(Credit: Screenshot by Stephen Shankland/CNET)

The Shankland Rule
Let me share a little family background to explain this. Specifically, the Shankland Rule, handed down from father to son: "Always bring something to read." It's reinforced daily in airports, oil-change service stations, supermarket checkout lines, and sluggish public transportation.

Of course, the iPhone made compliance with the rule much easier. With it, I spend quality time to ingest text from The New York Times, The Associated Press, The Wall Street Journal, a jillion RSS feeds, and naturally CNET News. I always bring my cell phone with me, so I always have something to read.

But I like a good book, too, and a couple months ago when I was on vacation I decided I was in the mood for something a little more long-form. I'd gotten a recommendation for a book called "Sharpe's Rifles" by Bernard Cornwell.

I confess I'm one of those people who has a soft spot for the Napoleonic Wars. I began with C.S. Forrester's books about Horatio Hornblower's adventures in the British Navy, then graduated to Patrick O'Brian's deeper and richer tales of Jack Aubrey and Stephen Maturin in the same setting. Those series highlight the freedom of the seas, making landbound warfare look plodding and dull, and I inherited the bias, so at first I wasn't terribly interested in the story of an army infantryman named Richard Sharpe.

Books in your archive can't be handed on to your friends.

Books in your archive can't be handed on to your friends.

(Credit: Screenshot by Stephen Shankland/CNET)

It turns out, though, that the core value of a novel transcends all the high-tech trappings of e-books. The Kindle device and its iPhone application let you try before you buy. I tried, and within minutes, I bought.

I wasn't so surprised to find infantry derring-do can be entertaining after all. What did surprise me was how rapidly the medium of the book vanished into the background. A 320-by-480 pixel iPhone screen doesn't hold a lot of text, but it holds enough to transport me to Santiago de Compostela, Spain, in 1809.

Technological advantages
The technology proved to be important in several ways, though.

First, I loathe going out shopping--the time, the traffic, the parking, the item out of stock--so I'm a good candidate for e-commerce. Novels zip wirelessly to my iPhone in no time flat, facilitating impulse buys I probably wouldn't make at all in the real world. Try before you buy was a good-enough replacement for dust jackets and other real-world evaluations.

Second, although the real Kindle device is probably better than the iPhone app for reading under most conditions, the iPhone's backlit display let me read in bed, at night, in the dark, without disturbing anybody. I dim the screen as low as it will go, switch the text to white on black, lock the orientation to portrait mode, and dive in.

Purchasing a book is a cumbersome back-and-forth between the Kindle app and the Amazon Web site.

Book purchasing is a cumbersome process.

(Credit: Screenshot by Stephen Shankland/CNET)

Third, I'm in the midst of moving, and have acquired resentment for all the physical objects I've accumulated. My iPhone didn't get any bigger when I downloaded the books or make it any harder to move. I enjoy being surrounded by real books--I see people's libraries as a reflection of their personalities--but I also enjoy not being encumbered.

Rough around the edges
Not all is perfect. Here are my gripes about reading books through the Kindle iPhone app.

• I couldn't buy books through the iPhone Kindle app. The Kindle app can open an appropriate Web page for searching and buying in Safari, which works, but it's an awkward handoff to the browser and return to the Kindle app. Happily, you can purchase the e-books with a PC and a browser, which helps when you know in advance what you're looking for. Using the iPhone Amazon.com app also works, but you have to locate a separate e-book version.

• Text is fine--I use the second-to-smallest setting with no trouble. But plenty of books have artwork, graphics, charts, and photos. I had to really squint at a graphic of the Battle of Assaye.

• The application was a bit buggy, losing my place and sending me to the last page a few times. Flipping through a lot of pages to find my spot is a lot slower in the application than with a real book. I envision a similar problem browsing for a particular book if my electronic library gets large enough.

Text worked well enough for me on the iPhone. This map of the Battle of Assaye was pretty tough going, though.

Graphics are hard to read on the iPhone.

(Credit: Screenshot by Stephen Shankland/CNET)

• The world of e-books has inventory issues, just like real-world book stores do. I was thwarted by the unavailability of "Sharpe's Fortress" in e-book form.

• My biggest dislike is that I don't really own my books even after I paid for them. Amazon has just granted me access to them.

I'm not as concerned as some with Amazon's George Orwell book recall fiasco, in which the company reached out overnight and deleted Kindle copies of books it concluded it didn't have rights to sell after all.

But when I read a good book, my impulse is to lend it to friends and relations who might like it too. With the Amazon service and its digital rights management, forget it.

But at the modest pace I consume books, these blemishes are endurable, so I predict $45.13 won't be the last of it. Oh, look, Alex Haley's "Roots" is available for $9.99...

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by sosyourfacee August 24, 2009 4:34 AM PDT
did you proofread this at all? geez
Reply to this comment
by kwnewton August 24, 2009 5:11 AM PDT
PBS did some really nice Masterpiece episodes from those books; shame there weren't more of them.

A Kindle screen does a better job with illustrations, although they can still be awkwardly placed in text-- and of course, no color. E-reading isn't perfect, but it's getting closer and closer.
Reply to this comment
by sanenazok August 24, 2009 2:18 PM PDT
It wasn't PBS that did them - only PBS that showed the episodes on US broadcast TV. They were a British production and pretty much the whole series of books have been adopted for Sean Bean. I read the series and got the movies from Netflix a few years back. Definitely worth it.
by galeso August 24, 2009 3:03 PM PDT
How do you pronounce Sean Bean is it seen been or shawn bawn?
by bobkrause August 24, 2009 6:03 AM PDT
You should try the free Stanza eReader app on the iPhone. I haven't purchased any books yet (I've been too busy reading the classics like Mark Twain, Thomas Malory and H.G. Wells) so I can't tell you how well that works with Stanza...but access to free book sources like Project Gutenberg and FeedBooks is seamless with Stanza.
Reply to this comment
by Shankland August 24, 2009 10:39 AM PDT
Yeah, I plan to try some other e-book software, too. I hadn't really planned to jump into this area, so I did no research whatsoever in advance about the best software, etc. I do plan on trying out some other software, for example for reading public domain books. eReader is on the top of my list. Thanks for the advice.
by Random_Walk August 24, 2009 6:36 AM PDT
Did it come with the same DRM/snitch software that the Kindle itself comes with? If so, no thanks.
Reply to this comment
by MRmw August 24, 2009 8:10 AM PDT
Barnes and Noble has an application on the iPhone too. It has more functionality and features than the other iPhone apps out there, as well as access to the largest library of eBooks on the web.

Did I mention no DRM?
Reply to this comment
by protagonistic August 24, 2009 8:14 AM PDT
Maybe I am old fashioned, but I still prefer the feel and smell of a good leather bound book in my hands. Those are as much a part of the reading experience as the actual text is.
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by Shankland August 24, 2009 10:42 AM PDT
I can't remember the last leatherbound book I read, but it's true there's a certain part of the package that's not just the words even with cheap paperbacks. I also have it reading the New York Times on Sunday morning over breakfast. But for me, the plot of the book is the core part, and just trying it on the Kindle iPhone app rapidly convinced me exactly how optional the other part of the experience is. And who's to say I won't get some equivalent associations of looking at the glowing screen at 1 a.m. while I'm reading in bed?
by bluemountain August 24, 2009 8:23 AM PDT
But you have to pay the full price of Amazon Kindle to read it. I would rather buy a low priced Kindle and read it in iPhone.
Reply to this comment
by Shankland August 24, 2009 6:48 PM PDT
You don't need a Kindle to read Amazon e-books on the iPhone Kindle app. I don't have a real Kindle.
by stephenmangoff August 24, 2009 8:24 AM PDT
I guess you're sticking to your i-phone - but get away from all the one's provided by the book-stores the ones like MOBIPOCKET (won't work on I-phone but most others) have more versatility in the format of the e-book format. Also look for a ton of free titles from places like the Baen Free Library (http://www.baen.com/library/) and many others - don't get stuck in a book store mentality there is a tonne of free books that are legit out there - go find them.
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by BtmnHatesRbn August 24, 2009 8:29 AM PDT
How about just a PDF reader? I have tons of documents (mostly authored by me, myself, and I) that are in PDF format since 1998 and includes all of college documents.

I'll pass, thanks. I have a small laptop that I can use for the PDF stuff, and if I don't bring that, I bring some comics or a novel . . . maybe two.

I just believe that anything that can't be done without power should be passed to some degree. At least my PDFs also have one to two hardcopies stored in my home office.
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by ralfthedog August 24, 2009 10:26 AM PDT
The cool thing is that you can use both. I was out running errands Saturday. My "Flat Tire" light came on and my car started driving wonkey. I drove over a small scrap of metal and punched a very small hole in my tire. I pulled into the tire store and waited for them to fix it. While waiting I downloaded "Prometheus Bound". Because of my iPhone I had a nice hour of lite reading instead of an hour of boredom.

The reading experience of a Kindle is much better than print. The iPhone falls far short, but you have it everywhere you go. When you purchase a book on one, you get it on the other for free (up to five devices). Think of the iPhone as a free bonus reader for emergencies.

PS. I get the impression, Aeschylus was not a big fan of Zeus!
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by Peap0d August 24, 2009 11:31 AM PDT
How exactly are you ingesting "text from The New York Times, The Associated Press, The Wall Street Journal, a jillion RSS feeds, and naturally CNET News" when the iPhone Kindle app does not currently support newspapers, magazines, blogs, or anything other than Kindle books. Have I missed something?
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by Shankland August 24, 2009 2:37 PM PDT
Sorry if I wasn't clear; I don't use the Kindle app for the other reading. I use the AP, NYT, WSJ apps on the iPhone and the mobile Web versions of CNET News and Google Reader (http:// news.cnet.com and http://reader.google.com respectively) through Safari.

I also started toying with the USA Today app yesterday. Seems a little sports-heavy for my tastes on first glance, but I like the photo gallery a lot.
by bthoven September 23, 2009 2:21 AM PDT
Hi,

I use mobireader on my desktop pc to retrieve those rss feeds (you get full-content feeds!), and use iphonebrowser to copy those feeds into my iphone. Then use Kindle app to open and read it. Though not very convenient, but works!. See how I do it here:
http://www.mobileread.com/forums/showthread.php?p=602277#post602277
by superchip007 August 24, 2009 11:57 AM PDT
snuck?

does that mean stuck in snow?
Reply to this comment
by Shankland August 24, 2009 12:07 PM PDT
Some prefer "sneaked," but it sounds weird to my ears. My preferred online dictionary has it both ways:

http://www.merriam-webster.com/dictionary/sneak

Main Entry: sneak
Pronunciation: \?sn?k\
Function: verb
Inflected Form(s): sneaked \?sn?kt\ or snuck \?sn?k\; sneak·ing
by baconstang August 24, 2009 4:22 PM PDT
Yeah.. snuck. And what happened to leapt? All I see is leaped.
by zeb'dee August 24, 2009 11:57 AM PDT
Have been reading e-books (Mobipocket Reader) on my Sony Ericsson P990i phone for more than two years now. Last occasion 1 week ago on a flight from Bucharest to Shiphol. Anyone would think Apple invented the world...................
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by sanenazok August 24, 2009 2:22 PM PDT
Schiphol rocks! Take the train to Amsterdam or The Haugue - it's all there. One of the few airports that I don't mind visiting.
by lawrencewinkler August 24, 2009 11:58 AM PDT
The whole process of reading on my iPodTouch crept up on me also. I've owned the device just a few days over 1 year. It started with AirSharing app, which allowed me to copy PDF documents, maps, bus and train schedules into a convenient product that I take everywhere. Taking the bus to work -- what to do besides staring at or ignoring the other riders. Over the course of a 2 months, at 20-30 minute intervals, for 99 cents, read Darwin's Origin, a product called Classics with, you guessed it, old classics I never got around to reading, or hadn't read for decades. An almost complete Dickens, the complete Shakespeare, Project Gutenberg books,

Amazon started with one book. Then more. My concern? If I move up to an iPhone, do I get to transfer all my apps to the new device and do I have access to all the books I've purchased thru Amazon?
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by zeb'dee August 24, 2009 12:00 PM PDT
oh, and I've been able to Cut and Paste for over two years as well :P
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by Edwin-schemer August 24, 2009 12:56 PM PDT
How do you lock portrait or landscape? When I read in bed the mode often flips, which is a bit annoying.
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by youknowwhy August 24, 2009 3:37 PM PDT
err umm - I always wonder why something that's actually been around for quite a while suddenly gets reported as 'the newest coolest thing out there' simply because it's available on the iPhone. It's as if the 'smartphone' and its related apps and technology never existed prior to the iPhone.

An example: I've been reading ebooks on a handheld device since 1999. Yes many people (my wife included) thought/still think I was/am somewhat batty for doing so, but for all the reasons mentioned in the article, the ease and convenience of ebooks on my handheld device vastly outweighed the minor readibility loss vs a traditional book. And I've been doing so for 10 years!

Started with a regular Palm device, using the web provider 'PeanutPress', which was later purchased by eReader, who in turn was purchased by Fictionwise, recently purchased by Barnes & Noble. From the Palm to a Treo, then to a Windows Mobile device, now on a BlackBerry Storm. All electronic, all the time - for 10 years.

And the reporter makes it seem as if he alone discovered this capability. Granted, only recently have the masses become aware of ebooks, thanks to the Kindle, and other devices, and also the availability of the books themselves from Amazon and B&N et al. But still - it's not like this is the New World and you're Christopher Columbus. Some people have actually been here for a while....
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by wanorris August 25, 2009 9:37 AM PDT
Agreed. I used a Pocket PC for a long time before switching to Windows Mobile, and it works great. I'm looking forward to upgrading to something with a crisper screen next time around, like the 800x480 HTC Touch Pro 2.

The one downside for me: technical books don't work so well on PocketPC. A netbook tackles them really well, though.
by bthoven September 23, 2009 2:41 AM PDT
Agreed completely. I read ebook since Palm III. Mainly with eReader, Mobireader, and also Kindle on my iPhone.

eReader and Mobireader on Palm and Pocketpc/pda are the best because it has builtin offline dictionary support. Mobireader is also the best for offline full-content enews!. Unfortunately, I could not find similar app on Iphone that fully satisfy me on the enew feed area.

Just found a compromise way here for my iPhone: http://www.mobileread.com/forums/showthread.php?p=602277#post602277
by geneven August 24, 2009 9:12 PM PDT
The whole Sharpe series is awesome whatever the medium. You could probably have it read to you on a Kindle, which is audible.com compatible and has text-to-speech as well.
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by August 25, 2009 4:29 AM PDT
-> galeso
Sean Bean = shawn been
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by Internet-Lawyer August 25, 2009 8:27 AM PDT
There is little doubt in my mind that eBooks will take over the publishing world. The ability to disseminate information easily cannot be compared to the physical need and costs associated with traditional retail of books and magazines. Will it happen tomorrow? probably not. I think that traditional books are safe for the time being. It will take the court a while to for the courts to decide on the Google eBooks issues. As an <a href="http://www.web20lawyer.com">Internet Lawyer</a> the Google case is very interesting. As an avid reader i cant wait for an explosion in worldwide dissemination of all written materials.
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About Deep Tech

Stephen Shankland, who's covered the computing industry since 1998 and was a science reporter before that, here delves into a wide range of technology trends and offers hands-on tests. His particular interests include Web browsers, cameras, standards, research, science, and start-ups.

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