Google has added a few new features in hopes of attracting more users to Google Finance, blending financial stories from Google News right into the mix.
Yahoo owns the online financial information market with Yahoo Finance (rated first in its category by ComScore with 22 million unique visitors in September), but Google is trying to carve out a niche for itself by adding a so-called "real time" stream of news to Google Finance pages. On the main Google Finance page, users can now click on a news tab that brings up what appears to be a constantly updated Google News-powered stream of news stories related to the general market or specific portfolios set up as part of a profile.
The stories seem to update every minute or so, but Google will only turn on the streaming service between 8 a.m. ET and 5:30 p.m. ET, 90 minutes before and after the U.S. stock market trading hours. Google also said it has added a list of the recent quotes users look up on the service, as well as real-time streaming of stock prices on pages dedicated to individual stocks--all services currently available on Yahoo Finance.