Google, Bing continue gains at Yahoo's expense

(Credit: Comscore)

Yahoo continues to lose share in the search market, as Google and Microsoft pick up the difference.

Comscore's measurement of the U.S. search market in October shows that Google--as usual--still dominates the search landscape. It now watches 65.4 percent of all searches pass through its servers, up 0.5 market share points from September of this year.

Yahoo, on the other hand, is going in the other direction as new friend Microsoft reaps the benefits. Yahoo lost 0.8 market share points in October compared to September, now down to 18 percent of the market. It has been in a steady decline this year, as Microsoft has gained share with the relaunch of Bing: Microsoft almost cracked the 10 percent barrier in October with 9.9 percent of all searches, gaining 0.5 percentage points compared to September.

Total searches grew 3 percent from September to October. Searches done through Google increased 5 percent and those done through Microsoft increased 8 percent. Yahoo searches decreased by 1 percent over the same period.

[Super2online]

Nice to see that consumers continue to recognize the benefits Microsoft is bringing to their Decision Engine. Looking forward to more innovation from Bing and Google in the future.

[t8]

Yeah, ninety something percent decide to not use it.

[eltoro2827]

Bing is an awesome search engine.

[rapier1]

Yeah 90% something percent choose not to use it, just like 90% choose not to use Apple. Funny how those numbers work out.

[Lennron]

@rapier1

Actually it's closer to 95% that choose not to use Apple, but I like your point. I've had to make it several times too. Why people think Microsoft having low market shares in some areas is laughable is beyond me. Google's browser and Apple's OS both hold far less than 9.9% of their markets (which is what Bing is holding in search) yet those companies are taking over! Look out M$!!!*

*sarcasm

[OfficerNelson]

Ah yes, Microsoft's new Decision Engine for people that can't make good decisions.

[Gold_Storm_Mac]

What is the point of using Yahoo!

[t8]

To make revenue for Yahoo!

[nicmart]

I suspect that the most compelling feature of Bing to consumers is its knack for locating porn.

[BGXterra]

hum... i will have to give that a try! thanks

[jedmmj11]

Bing is infinitely better than Google in every aspect except for one, results. Unfortunately, thats a deal-breaker for most.

[Super2online]

Yesterday I did my own testing on the very thing you mention. I think if you give it a try after each upgrade you would be astonished at how accurate the results are. Remember you don't want them to be the same. Accuracy means you're results are going to be different and better.

[Chao_Sama]

No no that's more than an deal breaker an search engine with bad results defeats the purpose

[iforgotmyparachute]

Honestly Yahoo just doesn't load fast enough to be a effective search engine, their homepage is to cluttered up with graphics and ads, I use yahoo all the time for news, and I love little features like prime-time in no time, or day time in no time for a quick TV recap but honestly as a search engine they fall short from Google or even Bing.

[lonestarState]

I personally use either Bing or BOSS can switch within seconds using my http://buildasearch.com/finder_spyder custom search. Can modify my search as wanted.

[D3pd]

I've just signed up and the result was fantastic for us to get from what we never know everything...

[EcuadorHomesOnline]

As an advertiser, I definitely prefer Google's back end tools. AdWords, AdSense, Webmaster Tools, and Analytics are all top notch. But as a user, I much prefer Bing - better search results, better overall experience. Yahoo is the worst by far, even ask.com is better than Yahoo.

[OfficerNelson]

I use so many Google tools in my line of work that it's pretty much impractical to toy with Bing.

Also, what classifies the "overall experience"? I prefer my experience to be as quick and simple as possible. That means the smallest page size. Here's how the size stacks up:
Google Home: 3.6 KB (3,687 bytes)
Google Search for "internet": 3.6 KB (3,687 bytes)
Bing Home: 7.58 KB (7,757 bytes)
Bing Search for "internet": 11.75 KB (12,029 bytes)
Note that this does not include the size of silly JavaScript elements that, for instance, show completely irrelevant and unnecessary "did you know?" fluff.