October 12, 2009 4:50 PM PDT

Yahoo riffs on the yodel

by Tom Krazit
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There comes a time in the life of every yodel when it's time to try something different.

As you might have heard or seen if you've opened a computer, switched on a television, or walked down a city street over the last week, Yahoo has a new ad campaign.

As part of the $100 million effort, Yahoo sought out musicians to record the famous Yahoo yodel in just about every corporate-sanctioned niche musical category, and it released the results of the effort on Monday.

Like your yodel to sound like Coldplay? We recommend Modern Rock 2. Looking for more of a Slayer vibe? Metal 2 has you covered. And hip-hop fans can't go wrong with Old Skool 1 and the soon-to-be immortal line: "Some PC I prefer the Mac/But if you Yahoo then I got your back." Sometimes it's hard to tell the difference between intentional and unintentional comedy.

If you can't find the yodel of your dreams among the 58 choices that Yahoo provided, you can also upload your own in the Yodel Studio. Results posted thus far are, um, mixed.

The original yodel dates back to 1996, when singer Wylie Gustafson was paid $590 to sing it in a television commercial. Hopefully, Yahoo did its due diligence this time around: Gustafson later sued the company for continuing to use the yodel--easily Yahoo's best-known trademark--for years without his permission. The parties later settled.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by Rod Roddy October 13, 2009 9:22 AM PDT
I'm surprised Brenton Wood hasn't sued both Yahoo! and Wylie Gustafson. Listen to this track titled "Me and You" which predates both Yahoo, and Gustafson.

http://www.youtube.com/watch?v=Fy-4-uhoNcI

I don't know, sounds pretty damn close.
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Relevant Results focuses on the big Internet companies of our time, tracking the evolution of search, communication, and business on the Web. Tom Krazit examines how a shift to mobile computing and the growing demand for online content affect our understanding of how to deliver information in the 21st century, in between bemoaning the state of the New York Mets and searching for the perfect IPA.

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