Apple's line of iOS portables are in the lead for products desired by kids ages 6 to 12 in the U.S. this holiday season, a new study from Nielsen has found.
According to the research firm, the iPad, iPod Touch, and iPhone are the top three most desired products by that age group. Leading the pack is the iPad, which 44 percent of those surveyed listed as wanting to buy in the next six months, up from the 31 percent from the firm's same study this time last year.
The iPad was also the most desired product by those in the "13+" age category, knocking "computers" down to the second-most wanted product. By comparison, last year's study had computers leading, with the iPad trailing in fourth place. Tablets from other manufacturers come in at fifth place in both age groups.
Besides Apple products, other products in demand are gaming devices, with Nintendo's 3DS topping the list among the 6-12 age group, followed closely by Microsoft's Kinect hardware and older models in the Nintendo DS line. In the group 13 and older, the leading game hardware is the Kinect, trailed by Nintendo's Wii and Sony's PlayStation 3 consoles.
Nielsen also pointed to growth in the interest of e-readers, which were the third-most wanted product among those 13 and older, topping televisions, Blu-ray players, and smartphones (including the iPhone). That product line was less desired by those in the 6-12 age group, where e-readers came in 13th.
Nielsen said its study consisted of surveying 3,000 individuals in the U.S., and took place last month. Below is the full breakdown of interest in products by age group.