November 3, 2009 5:01 AM PST

Personal services get business flavor: Xobni and SugarSync

by Rafe Needleman
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IT pros will often tell you that a lot of consumer technology isn't ready for the enterprise. It's not secure, it's not priced correctly, it can't be administered, yada yada. That doesn't stop businesspeople from using consumer tools in their jobs, though. It just stops the people who make the tools from profiting from their use.

Where there are IT administrators, there are budgets, and where there are budgets, there's market opportunity. And I'm not surprised that two very solid personal productivity tools are getting business versions this week and business models to match.

Xobni provides a heads-up display for e-mail.

(Credit: Xobni)

The Outlook add-on maker Xobni on Monday released Xobni Enterprise, a new version of the product with links into traditional business data sources. While the free and Plus levels of Xobni will search Twitter, Facebook, and LinkedIn to give users more information about the people who are e-mailing them, the enterprise version will also tap into Salesforce.com, Sharepoint, and corporate directory services. It can also be extended to work with proprietary business apps. This could be pretty cool: users will be able to see latest internal database info from people they're communicating with them, automatically when they're doing the communicating.

And to help IT teams keep their users in line with whatever (ridiculous and restrictive) policies their companies have on employee access to outside data, Enterprise Xobni admins can also turn off access to the app's Twitter features and other parts of the product.

Admins, of course, can provision employees' computers for access to Xobni data from a central console.

Xobni Enterprise starts at $30 a user a year, with prices going down with volume or up for access to enterprise data sources.

The Business edition of SugarSync lets admins pool storage and control access.

(Credit: SugarSync)

On Tuesday, the cloud file synchronization product SugarSync gets a business version design for teams. The Business version of the product features pooled storage and central IT control. Customers pay for each user ($10 a month) and for the storage they want, in 100GB increments. Admins have access to all this storage, too. If an employee leaves the company, they can disable access, and then sign on as that person, and recover data. There's no "remote wipe" feature to remove company data from an employee's computer, but CEO Laura Yecies told me she's thinking about it.

A useful feature lets users send files to other people via the SugarSync service, instead of through e-mail. This could compete with the useful, but single-purpose and somewhat expensive product, YouSendIt, except that SugarSync's single-file transfer function can't password-protect files.

In the cloud sync category, SugarSync lagged its major competitor Dropbox in releasing of a free, limited version of the service. There's one now, and Yecies says, "We're finding that free is a good business." She bases this on "conversion" to the paid product, which she says is 5 percent to 10 percent, depending on the offers presented to users.

I use and pay for my own SugarSync account and highly recommend the service. Compared with geek favorite service Dropbox, it's got more flexible configuration options and better mobile device support. The business version freaks me out, personally--I don't want any IT manager getting access to files my hard drive--but this sounds like a good product for the security-conscious IT exec who wants to provide a team file-sharing product along with off-site backup to users.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by Homieju November 3, 2009 6:35 AM PST
Hey thanks for sharing this information!!!

I work with Lookeen! That is another add-in for Outlook, but which is also a desktop search!! The best feature this tool has is that it also searchs in public folders, especially because microsoft exchange 2010 canīt do that! Also the the wide GPOs are a great development! With these Group Policy the IT-admin can regulate everything in a company!
Interst? more here: http://www.lookeen.net
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by gggg sssss November 4, 2009 2:32 PM PST
Just wiped xobni off several desktops, and implementing a GP to keep it out permanently. Why would you want some outside group knowing who and when you are emailing who?
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by gggg sssss November 4, 2009 2:36 PM PST
and Rafe - they are not YOUR files on YOUR computer. They are corporate property. Keep your personal pictures of you and your pet gerbil on your home computer.
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by MichaelStraus November 24, 2009 4:35 PM PST
Hi ... does anyone know if / when sugarsync is planning to roll-out Salesforce integration (i know that box.net recently rolled out their integration) ... thanks!
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About Rafe's Radar

Rafe Needleman has been reviewing technology products and businesses since 1988. Formerly editor-in-chief of Byte Magazine, and author of the Catch of the Day column for Red Herring, he's interviewed thousands of tech execs. For this blog he talks to entrepreneurs and start-up CEOs to explore the strategies behind new technologies.

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