October 23, 2009 6:00 AM PDT

Tech advice from Tim Berners-Lee

by Rafe Needleman
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Tim Berners-Lee at the Web 2.0 Summit.

(Credit: Rafe Needleman/CNET)

SAN FRANCISCO--When Tim Berners-Lee, inventor of the World Wide Web, entered the room for the final interview at the Web 2.0 Summit, the audience stood up for him.

Appropriately so, since most of those present here Thursday owe their livelihoods to his invention. In an on-stage interview with Tim O'Reilly, the audience was listening to Berners-Lee not just for his perspective but his guidance. While not explicitly called out in the discussion, there was good advice in what he had to say. Here's what I heard:

Don't build your laws into the Web. "Technology shouldn't tell you what's right and what's wrong," Berners-Lee said. "The rule of law applies on the Web. It's a platform for humanity." He does not appear believe that it is appropriate to code local laws onto the global platform, preferring to leave enforcement to existing means--police and courts.

Fault-tolerance is vital. Responding to question from O'Reilly about the "404" page being one of the critical inventions on the Web, Berners-Lee said, "It was a trade-off and a design choice." But, he added, "The great thing is you can write a bunch of links and you don't have to wait" for them all to work. Building a tight system where everything is guaranteed to work is possible in smaller configurations but not on a global scale.

If you want it everywhere, give it away. The Twitter founders must have heard this message before they built their product. When asked why Berners-Lee never thought about charging for the Web, the answer was practical and capitalistic. "Because we wanted it everywhere," He said. "We wanted an URL for every page." And he got it. Ubiquity would not have been possible with competing, paid hypertext systems.

Large companies are the enemy. I'm interpreting here, from this statement: "I'm worried about anything large coming in to take control, whether it's large companies or government." For example, he said that large social networks like Facebook end up with undue control over communications because they are not open to other systems. As he said, in the old days of e-mail, you could e-mail anyone, anywhere, from any system. They all interconnected. With large, closed systems, users cede control to the owners.

Small open companies can topple big closed ones. Berners-Lee believes that if you have small companies that connect to each other in an open way (for example, small social networks using a standard to connect their networks), then it's possible that the lone, closed system, no matter how large, can fail.

Separate design from device. The growth of mobile devices is one example of how thinking about Web design for one size screen--a PC or laptop--can cut a product off from growth. Another: not considering the increase in the number of users with "huge screens" on which a design created for, say, and 800x600 Flash window, will appear tiny and weak.

Consider content as app. Thanks to HTML 5, which Berners-Lee calls a competing platform more than a content standard, Web pages can turn into widgets, and some apps won't be distinguishable from Web pages.

Forge trust. Berners-Lee says, "One of the whole gating factors of getting the whole world of Web apps to take off is trust." He says that when Web apps get data from different services and those services similarly reach out to others, how do users, customers, and companies ever learn to trust a single site? What's the solution? He doesn't know, but believes it's an opportunity: "If we get a really good solution to the problem, then Web apps will be amazing."

Make the Web work for more people. As Berners-Lee says, only 20 percent to 25 percent of humans uses the Web even though 80 percent "have signal," that is, they could get on the Web where they are if they had the tools or desire to do so. He believes that one of the reasons use of the Web is lower than its availability is that much of the Web isn't designed for all cultures. The World Wide Web Foundation is Berners-Lee's platform for pushing for more Web access for the world. He puts the challenge this way: "It's about figuring out what is the little thing we can tweak so that people can get online, 15 years before they would otherwise?" More people connected means more empowered people. Which, by the way, means more of a market for Web inventors.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by oddtimes October 23, 2009 7:44 AM PDT
Good article. Thanks.
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by AuntDawn October 23, 2009 8:30 AM PDT
I thought Al Gore invented the internet :o)
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by Gandalf Parker October 24, 2009 11:42 AM PDT
Actually Al Gore never said that. Check WikiPedia. Check Snopes. Its a common bad quote.
What he did do was help create the Internet in the US (create is not the same as invent). As a senator he authored and co-authored many of the most important bills for creating the internet backbone and opening it to private users.
by rezzin1 October 23, 2009 10:48 AM PDT
the more free the web is the more close to utopia can be. what a great man. i dont know if i believe that he invented www though. people are inventing and creating the web everyday as it is a giant repository of everyones knowledge, foresight and input. maybe one day everything will be free and open for everyone. maybe blanket the earth with wireless web. im sure nicola tesla would agree as he wanted to give the world unlimited free energy. but as long as there are the controllers im sure this will not happen anytime soon. all it takes is unighting the worlds greatest ideas with the people that know how to implement it and make it work. if nicola tesla could pull enough energy ut of the air and push a lightnig bolt back into space then im sure anything is possible. Great article he is on the right track.

what do you get when you cross a genius with a inventor?

hopefully something great.
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by SixString16 October 23, 2009 1:03 PM PDT
Unfortunately I think much of what Lee had to say will fall on deaf ears. There's too many rich people that are getting richer and they can't see beyond their quarterly statements to want to make the internet bigger and better for everyone. Great reference to the world's greatest electrical engineer and inventor - Tesla! A man truly ahead of his time.
by pentest October 23, 2009 2:56 PM PDT
He did invent the world wide web. Note that the web and internet are not the same thing.
by dennisl59 October 23, 2009 6:26 PM PDT
It's SIR TIM to you...or didn't you know he was knighted by the Queen of England?
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by AppleSuxLeo October 25, 2009 8:26 PM PDT
I wish we had a Queen...we only have "thunder-buns" who channels her husband.
by luke_marsh October 23, 2009 7:06 PM PDT
So can Linux work well in multiple inter-preceptive exo-kernel environments that's the real question.
me is small fry like the small fry circuit that will one day be on every chip bringing all process technologies together on an optical bus.
Including PFGAS, Quantum processors, lab on chips and future environment chips ect.
Like the little worthless engineer who know which screw to turn when everything is going wrong.
Delete at will feel free.
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by symbolset October 23, 2009 11:13 PM PDT
I usually agree with Sir Tim, and I do here with everything except "trust".
It seems odd but the absence of trust is the essence of anonymity. It's the element that makes the WWW work.
Yes, trusted connections over an untrusted network can have value for commercial transactions - but that's a small fraction of the social utility that is the World Wide Web. It's not the most important thing. The most important thing is that people can put up any content they want to, and it can be indexed and find a wide audience - and people can find any content they want to without it being recorded somewhere. In short, the Web is the free press and free library of our century.
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by AppleSuxLeo October 25, 2009 8:04 PM PDT
What he essentially said was a platform like Android would win !
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About Rafe's Radar

Rafe Needleman has been reviewing technology products and businesses since 1988. Formerly editor-in-chief of Byte Magazine, and author of the Catch of the Day column for Red Herring, he's interviewed thousands of tech execs. For this blog he talks to entrepreneurs and start-up CEOs to explore the strategies behind new technologies.

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