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September 14, 2009 10:28 AM PDT

Microsoft launches Bing 'Visual Search'

by Rafe Needleman
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You see that headline? "Visual Search" is in quotation marks because Monday's announcement at the TechCrunch 50 conference about Bing's new search feature is a bit of a canard.

What Microsoft is launching is very cool, mind you. It's just not, strictly speaking, a search feature. At least not a general one.

The new feature shows you pretty Silverlight-powered fly-in thumbnail images for only 50 specific search results (it will be expanded in the future), such as "Digital cameras," "New cars," "MLB players," and "Top songs." As you refine a query from one of the 50 visual searches available, thumbnails that don't match your query anymore fly off screen, and the rest reshuffle to fill in the blank spaces.

In a demo (download it here; no audio), the feature looks fantastic, and search results link to other nicely functioning Bing search results pages and widgets, like shopping pages and sports player stats boxes.

Bing visual search

Bing Visual Search loads up a page with visual thumbnails of what you're looking for. This example shows yoga poses.

(Credit: Microsoft )

The Visual Search feature showcases the real value of having a search engine that blends structured data into its results. Google has structured data, too. (Try searching for the title of a movie that's currently playing in theaters). But Bing pushes it further. In travel, sports, and product reviews, for example, Bing is extremely aggressive in displaying structured data. Bing also has Powerset technology (it acquired the company in 2008) for analyzing Wikipedia content.

But as with Wolfram Alpha, Bing's visual and textual filters don't work for the offbeat and weird, for a query that's not phrased just right to be picked up by the structured query engine, or for what people might consider ordinary little searches. Type in a less mainstream query, and you're skimming a sea of indexed text from Web pages, not structured data. Bing is still a good general-purpose search engine, mind you, but it does not beat Google as the king of the long tail.

Still, it makes business sense to pour resources into popular searches. Optimizing for the short snout pays. That's the model that made About.com worth $410 million to The New York Times in 2005. And that's what entrepreneur and TechCrunch50 co-host Jason Calacanis is aiming for with his curated directory, Mahalo.

I'd wager that this is how Bing is making its gains in market share. Latest Nielsen data says Bing gained 22 percent month-over-month in August, taking it to 10.7 percent of all U.S. searches. People probably try Bing for a travel or product search (where there's also a cash-back financial kicker) and remember their good experience, and then they try it for more obscure searches and find it good enough. It highlights, I believe, an important flaw in Google's historic strategy of indexing the entire Web equally well and making the user interface fast and consistent above all, as opposed to specializing as dictated by the query.

Previously: Microsoft Bing: Much better than expected

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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Add a Comment (Log in or register) Showing 1 of 2 pages (77 Comments)
by slecalvez September 14, 2009 10:57 AM PDT
Love Bing!
Reply to this comment
by JasonCe September 14, 2009 11:42 AM PDT
Try it here:

http://www.bing.com/visualsearch

Looks very cool!
by kralimarko September 14, 2009 12:04 PM PDT
how much does it pay for posting "love XXX product by Microsoft" in each related article?
is it per post or it is flat monthly rate? just curious
by Lennron September 14, 2009 12:30 PM PDT
It doesn't pay any better than Apple does for all the "love XXX product by Apple" posts.
by Lennron September 14, 2009 12:31 PM PDT
Nor does it pay more than all Microsoft's competitors for all the "XXX product by Microsft SUCKS!" posts.
by rnaoncfixd September 14, 2009 6:02 PM PDT
Some people just pay to get the XXX product, if you know what I mean!
by Michichael September 14, 2009 10:58 AM PDT
Hm. I've seen something like this before... oh yeah. Google Images. Only flashier. Great for the stay at home Mom's...
Reply to this comment
by mistasandman September 14, 2009 11:21 AM PDT
... as Google is great for kids that live in they're mom's basements ;)
by Lennron September 14, 2009 11:31 AM PDT
Bing's image/visual search is far better than Google's. Have you even tried it? Or do you fit into the generic category of "Microsoft made it, so I hate it"?
by DrtyDogg September 14, 2009 12:11 PM PDT
I've never seen this in google images, you got a link?
by robvme September 14, 2009 11:14 AM PDT
So far, my experience with Bing has been very good. Ocassionally I will switch to Google, but for the most part, I find what I am looking for on Bing with highly contextual results.
Reply to this comment
by mistasandman September 14, 2009 11:22 AM PDT
Yep! Lovin' Bing more and more... Good job Microsoft :)
Reply to this comment
by JasonCe September 14, 2009 11:24 AM PDT
Wow! Looks fantastic! BING RULES! This is so much better than Google.

I don't know whether you've noticed: Recently Microsoft has done a lot of cool stuff. Windows 7, Bing, Xbox Natal, Zune HD, Office web apps, ... Microsoft is cool again.
Reply to this comment
by WinNoMo September 14, 2009 11:30 AM PDT
Microsoft has never been, is not, and will never be cool. EVER.
by Ebeale September 14, 2009 11:37 AM PDT
Looking forward to Mobile 7 as well. I can't wait to them start taking market share from the iphone.
by JasonCe September 14, 2009 11:38 AM PDT
wow try this:

http://www.bing.com/visualsearch

looks really cool!
by WinNoMo September 14, 2009 12:10 PM PDT
Mobile 7 taking share from iPhone? What a joke.
by Earl Benzar September 14, 2009 12:31 PM PDT
> Microsoft is cool again

Cool "again?" Microsoft? When was the first time they were "cool."

Please, how much are you being paid to spout such nonsense? Not even the biggest MS fanboy would make such a ridiculous statement.
by kojacked September 14, 2009 12:38 PM PDT
"Mobile 7 taking share from iPhone? What a joke."

Correction: Mobile 7 is vaporware. WinNoMo is a joke.
by rapier1 September 14, 2009 1:22 PM PDT
@WinNoMo,
So if its not cool you just aren't interested? When did technology become a fashion accessory?
by Seaspray0 September 14, 2009 4:02 PM PDT
JasonCe. Oh my, you certainly opened a can of worms. Did you see how rude people got when you said microsoft stuff was cool? Of course they did! It would mean that their stuff... wasn't cool. For some reason, that's important to them.
by eltoro2827 September 14, 2009 11:28 AM PDT
Bing is awsome!!!!!
Reply to this comment
by JustMe222 September 14, 2009 11:33 AM PDT
Funny, BING has minimal market share, but 95% of the posts here touting how great it is. Hmmmm. can you say troll?
Reply to this comment
by cnet-og September 14, 2009 11:41 AM PDT
Much like any Apple post. It seems usually the people who post don't represent an average of society, but some biased cross-section. My bias, btw, is that I'm bored... so I posted.
by ckh1272 September 14, 2009 11:45 AM PDT
@JustMe222 --Seeing as how you're the one making that kind of remark on a Microsoft related article, the same might be asked of you. Just a thought.
by Earl Benzar September 14, 2009 12:32 PM PDT
It's called "astroturfing."
by Earl Benzar September 14, 2009 12:33 PM PDT
The proper term for what these "fans" do on forums is called "astroturfing."
by gggg sssss September 14, 2009 6:35 PM PDT
astrogliding would be a better term
by devilsweb September 14, 2009 11:41 AM PDT
Bing sucks as would be expected from Microsoft & yes I tried it.
Reply to this comment
by Lennron September 14, 2009 11:47 AM PDT
You've tried it, meaning that you did one or two searchs, found it wasn't identical to Google, and decided it sucked. I doubt you tried other searches (image, video, shopping, travel, etc.) They all blow Google away. Seeing as how you are clearly anti-Microsoft, you're just going to hate it no matter how good it is. But you probably also get mad at people who hate anything Apple makes strictly because they're anti-Apple, right?
by dadsgravy September 14, 2009 12:11 PM PDT
?

all of these goats are retarded.
Reply to this comment
by urbestestfriend September 14, 2009 12:19 PM PDT
Cool! And if I ever get bing to work on my iphone I may actually try it...
Reply to this comment
by Stupidscript September 14, 2009 1:44 PM PDT
Apple will be able to say, "There's an app for that!" for the iPhone just as soon as Internet Explorer for iPhone is released. Silverlight kinda requires it.

But don't bother waiting ... searching using lots of images is more for big screen surfers than teensy screen surfers. I mean, seriously, how many images can you fit intelligently in a2x3 window? 12? A basic Bing image result has 50 images within a 600 pixel wide display. It's okay for desktop users, but the emerging market for mobile surfers will not find this so useful until it is tailored to them, and even then, small screen image searching is mind-numbing.

Frankly, the raves I have read seem more to be instructions for how to understand what is expected of the searcher, rather than honest evaluations of the concept of drill-down image-based search. If I had any idea what Manny Rodriguez looked like then maybe using his face as the top of a search tier might be a good idea, but otherwise I'd just search for "manny rodriguez" and use textual cues to drill-down. Visual only works well when the user is visually inclined and has a good idea what the item they seek looks like. Otherwise, a digital camera is a digital camera is a digital camera ... they all look pretty much the same, visually.
by Stupidscript September 14, 2009 2:04 PM PDT
Sorry ... no Internet Explorer required ... just Silverlight.
by n8anderson September 14, 2009 2:17 PM PDT
@Stupidscript

Maybe I am misunderstanding what you said at the top of your post, but Silverlight does not require you to use IE. I've written a few Silverlight apps and I rarely open them in anything other than Chrome.
by Super2online September 14, 2009 12:20 PM PDT
Microsoft is taking the Apple play book and applying it to Bing. Simple, usefull and fun. Smart, very smart!
Reply to this comment
by Earl Benzar September 14, 2009 12:34 PM PDT
> Microsoft is taking the Apple play book and applying it to Bing

When did Apple get into the search market?
by Super2online September 14, 2009 1:44 PM PDT
Apple doesn't have anything to do with search. I use them in my analogy because they wrote the book on designing useful, simple and fun products, software, and services. Hence Microsoft borrowing a page from their play book with Bing. I'm not an Apple user, but one can appreciate what they bring to the table and recognize the beauty of it's effectiveness.
by streamline35 September 14, 2009 7:11 PM PDT
So anyone who designed a good software product is taking a page from apple?
by parameshs007 September 14, 2009 12:42 PM PDT
Gallery for iphone apps :)
http://www.bing.com/visualsearch?q=Top+iPhone+apps&g=iphone_apps&FORM=Z9GE62
Reply to this comment
by captain_numerica September 14, 2009 1:11 PM PDT
Good catch! That is impressive. Anyone with an iPhone should take a look at that.
by Stupidscript September 14, 2009 1:52 PM PDT
captain_numerica ... if anyone with an iPhone could even view the MSIE/Silverlight result, it would be a miracle of jailbreaking. That being said, the Silverlight applet that Visual Search depends on does not scale down to smart phone size ... it can't get any slimmer than around 600 pixels, making it only useful to desktop users. Not to mention that the "tricky" (lol) stuff shown up near the search box onmouseover would only be visible when the smart phone user scrolled back up to see it ... nullifying the mouseover and removing the text. Not at all useful to the small screen set.
by captain_numerica September 14, 2009 3:16 PM PDT
@StupidScript. Sorry for not being clear. I meant to say take a look at that on your computer.

(I have an iPhone and I'm painfully aware of its lack of support for things like Flash/Silverlight.)
by quash_bug September 14, 2009 12:44 PM PDT
I still find Google better for computer trouble shooting, but Bing is far superior in everything else.
Reply to this comment
by WinNoMo September 14, 2009 1:10 PM PDT
Is this not at least a little ironic?
by Lennron September 14, 2009 1:55 PM PDT
You find Google better for computer trouble shooting? I generally find better results on Bing.
However I do have much better luck with Google maps as apposed to Bing maps. I'll give them that for sure.
by Stupidscript September 14, 2009 2:01 PM PDT
Except ...

1) http://www.bing.com/visual search
2) "los angeles dodgers"
3) Oops ... no Visual Search results ... back we go ...
4) Hey, there's a whole MLB category? How come I can't search visually for Los Angeles Dodgers"?
5) Oh, I get it ... I go to Visual Search, find the category MLB Teams", look for the little Dodgers logo, click on the logo and THEN I get the normal Bing textual results.

Yeah. Much more intuitive that simply typing in "los angeles dodgers".

So Visual Search is NOT for grouping or any type of semantic or AI advantages, it's just for people who have a hard time typing words into a search box, or at least for those who only like to type in words one time. It's starting to make sense ... Bing ... superior for those who do not type and who do not mind rooting around on a couple of "category" pages before finding images they want to click on. Got it. Cool!
by mbenedict September 14, 2009 10:27 PM PDT
@Stupidscript:

Right now "visual search" is just a technology preview. Once past beta, it will undoubtedly have a seamless interface, and will be integrated with the rest of Bing.

This is no different from Google's approach when rolling out new search features. For example, Google Maps used to be completely separate application from Google's main search. Today Google will show maps on its main search page if they're relevant to the search. Same with image search, video search, Google Groups, etc.
by jackdaniels08 September 14, 2009 12:46 PM PDT
Let's face it. No true innovation added here which adds any useful value to the end users. What's MS gonna do next? Have the images explode when your done looking at them? Real innovation in image search is for example being able to limit your visual search by color, size, or by similar image such is the case of Google Similar Images found under Google Labs. With Google Image Search you don't need any plug ins that you need to download unlike MS search engine.
Reply to this comment
by captain_numerica September 14, 2009 1:13 PM PDT
You might want to take a look at Bing Image search. It tops Google Images in terms of filters/etc. Take a moment to check out the facial recognition filters--those are awesome!

I'm not saying Bing (or Google) is the best search engine. These are just tools. Use whatever you want. But at least know what features exist before you badmouth another using completely invalid points.
by parameshs007 September 14, 2009 1:23 PM PDT
Bing has similar image search much before google did..
by msncnetuser September 14, 2009 12:57 PM PDT
This looks like a ploy to get people to install silverlight. Which btw sucks. I have to use it to watch netflix online movies. But it kills the brower (and windows itself sometimes) whenever I finish watching a movie and want to "go back". I wish netflix chose flash instead.
Reply to this comment
by Dalkorian September 15, 2009 10:18 AM PDT
Bingo. Many M$ prostitutes are raving about how wonderful this bung garbage is without once thinking about the FACT that it's the same-old same-old from M$ - embrace, extend, EXTINGUISH. Why should anything on the web be powered by M$ only technology? IT SHOULDN'T.

Those who deliberately remain ignorant of history are doomed to repeat it. One nice thing about being a slave under someone else's control is the fact that you not only don't have to think for yourself but you aren't responsible for much of anything either.
by durlabhm September 14, 2009 12:58 PM PDT
it Rocks.. Love Bing.
Reply to this comment
by jackdaniels08 September 14, 2009 1:46 PM PDT
HEADLINES: Google quietly releases real-time search.

Do a Google Search. Click on "+Show options..." at top of page. Click on "recent results".

Google Caffeine, Google Wave and Google Chrome OS coming soon baby! Ooooooo yeah baby!

As by searching by image, Google already has that and does not need any plug in unlike MS. The majority planet has chosen
Reply to this comment
by captain_numerica September 14, 2009 3:23 PM PDT
I'm glad to hear you like Google. That's great.

But let's be clear about the facts: Bing has had a robust image search option since day one without the need for any plugins. VisualSearch is a completely distinct feature. Let's not compare image search to visual search. These are two separate things.
by Dalkorian September 15, 2009 10:21 AM PDT
Riiiight numerica, and bung is different because it's a "decision engine" and not a "search engine". Of course it does the same things, just not as well, but it's users are far to stupid to make their own decisions so it's a separate and different thing.

And I thought prostitution was illegal. Silly me.
by sunnytaz September 14, 2009 1:47 PM PDT
As an ecommerce retailer MSN Live drove very little sales and traffic to our business. Even paid MSN search was a joke. When as the owners we couldn't find our own products for sale on MSN we realized that Live was not going to be worth our time and effort to use. Therefore we canceled all further paid advertising with Microsoft. When MSN Live offered the new cashback promotion fall 2008 we applied. Microsoft responded back to our application in July 2009! Nothing like being prompt and professional when it comes to dealing with MSN. So we have declined MSN's kind offer after all. They can call themselves Live, Bing, or Sunshine as far as I am concerned. Until Microsoft can drive traffic and sales at anything resembling the level of Google it's a waste of our time and resources. We use Google and are quite satisfied with their products.
Reply to this comment
by September 14, 2009 1:49 PM PDT
would like to give it a try but the only result I get when opening http://www.bing.com/visualsearch is:

Let's try that again
That web page doesn't exist. Let's see if we can help you find what you are looking for.

:(
Reply to this comment
by mbenedict September 14, 2009 10:39 PM PDT
I believe 'visual search' is only available to U.S. users right now.
by chapibol September 14, 2009 2:31 PM PDT
Bing Effing Rulez!!!!!!!!!!
Reply to this comment
Showing 1 of 2 pages (77 Comments)
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About Rafe's Radar

Rafe Needleman has been reviewing technology products and businesses since 1988. Formerly editor-in-chief of Byte Magazine, and author of the Catch of the Day column for Red Herring, he's interviewed thousands of tech execs. For this blog he talks to entrepreneurs and start-up CEOs to explore the strategies behind new technologies.

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