Kallout adds context-sensitive search to any Windows app

Lee Lorenzen, the man behind the Altura Facebook-focused venture fund, was at the F8 conference Wednesday pitching a non-Facebook project: Kallout. It's a software utility and Web service that lets you kick off a Web search from any word in almost any app. Lorenzen calls it, "a new way to search using only your mouse." All you have to do is select some text and wait half a second, and an icon appears on your screen that lets you pop up a Kallout search menu. Similar utilities are built into some browsers, but Kallout works across all apps.

Kallout will pop a search menu up over a selection in almost any app.

The app lets you select from multiple search systems, including Google, Wikipedia, Amazon, and various other commerce sites, databases, and news sources. And it is somewhat context aware. If you highlight an address, its first search option will be a map; likewise, a movie title will likely display options from YouTube and Amazon.

Search results are displayed in an on-screen window, or you can click through to go to the originating Web source for the info.

Lorenzen thinks Kallout can be a powerful advertising service. As he says, Kallout gives "Google the ability to sell ads over Microsoft Office." Kallout does indeed work with Office, although since Office also has menus that pop up when you hover over a selection, it can ugly up your workspace a little bit.

Results also arrive in a pop-up window, but you can jump to the full browser display in a click.

The real challenge is getting Kallout adopted, and that's not to be discounted. Getting the utility requires a download and an installation, a pretty big barrier when you're hoping to run an ad-supported business.

I have seen other products like this, but I still like Kallout. It's completely unobtrusive yet there when you need it. If you do a lot of Web searches based on things you read while surfing, or need reference works while you're writing, I recommend it. It's a good tool.

See also: Hyperwords.

[devicespy]

There was a company called Lumapath in 2000 that had a contextual relevant toolbar where you didn't even have to select the word. It had various branded icons on the toolbar would light up when you were on a relevant page, a small popup would rise and show relevant links back to the branded icon site on the toolbar. It was very cool, but the web 1.0 bubble breaking caused the company to shut down.

[Lee_Lorenzen]

Rafe,

I want to thank you for writing the FIRST PRESS STORY on KallOut.

It means a lot to our small team here at KallOut to have WebWare/CNET write about us and help us spread the word about KallOut -- a new way to search using only your mouse.

You did a great job capturing the essence of KallOut. Especially encouraging was the way in which he summed up the article:

"It's completely unobtrusive yet there when you need it. If you do a lot of Web searches based on things you read while surfing, or need reference works while you're writing, I recommend it. It's a good tool." - CNET WebWare

In fact, we liked this quote so much, we put it on our home page. :)

Thanks,
Lee Lorenzen
CEO, KallOut -- a new way to search using only your mouse
e-mail: [e-mail]