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May 14, 2008 12:41 PM PDT

The lazy person's guide to geo sites

by Rafe Needleman

It's entertaining to see all these new geo-focused sites trying to build out their social networks and their databases of local content. There's still a huge disconnect between the sites that make data entry easy and the ones that do a good job of helping you find what and who you are looking for.

Everyblock gathers hyper-local news and info.

Being lazy, I favor the geo-focused sites that don't require that I do any work. Everyblock (review) wins the lazy-geo award from me: It scans local news sources and public records and shows me what's happening in my 'hood. My participation with the site consists solely of entering my address. Outside.in (news) has a similar function, but its user interface is less clear.

What I really want, though, is a geo-enabled Yelp, both on my desktop browser and in my mobile phone. Yelp has all the location data I could possibly want; it just doesn't have a very good location-focused interface, or the capability to auto-locate me when I am on my mobile phone.

The personal location-reporting sites (Loopt, Brightkite, Whrrl, etc.) require a change in behavior: I have to tell these apps who my friends are and where I am to get them to work right. Integration with existing social nets should help these products take off, but until people start hooking these apps into their network profiles, they are going to languish.

At least one geo site has a CEO who's aware that you can grow your audience more by giving users a lot before you ask them to give anything to the site. Platial's CEO, Diann Eisnor, recently relaunched her site with a new reader-focused interface, replacing a previous design that appeared to be made more for contributors. Platial, unfortunately, doesn't have the rich data set of reviews that Yelp does, but it does a better job of displaying Yelp-like content. We can hope for a partnership.

Platial's new UI is great for browsing local info, but it needs a richer reviews database.

It's when the iPhone app store opens up next month that we're really going to see geo-focused reviews sites and networks take off. Despite its lack of GPS (so far), a core component of the iPhone is location reporting (using a combination of Wi-Fi router mapping and cell tower triangulation). All of the Web 2.0 geo execs I've talked to are working on iPhone apps; many will be available on day one of the app store opening.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by Noitacol June 13, 2008 10:48 AM PDT
This is a very interesting and useful post. Let me beef it up. The following was copied from my year-old blog. These years, I browsed around about the location-based services (LBS). A more detailed explanation of LBS for mobiles I found is

http://cid-facb429f1db87808.skydrive.live.com/self.aspx/Public/ICC%202008%20LBS%20for%20Mobiles%20%7C5simplified%7C6%20R2.pdf

http://to.swang.googlepages.com/lbs


Most people believe it would be the next big thing or killer app. Quite a few others have different opinion. e.g.,

http://www.smallsurfaces.com/2008/06/do-we-need-lbs/
http://www.lewebmobile.com/2008/06/do-humans-really-need-location-based.html

Here I can possibly present one opinion from the consumer/end-user perspective, which I have posted in some other places too.

Do we need LBS so badly?

Before I really go to the details. Let me give a review of one simple concept and theory here, which are called ?Home Range Concept? and ?Traffic Pattern Theory?.

Home Range Concept. It is a concept that can be traced back to a publication in 1943 by W. H. Burt, who constructed maps delineating the spatial extent or outside boundary of an animal?s movement during the course of its everyday activities.

Traffic Pattern Theory. A people?s daily activity pattern is pretty regular, which comprises of several major events, such as school, work, home, shopping.

As I remember, a technical explanation of traffic pattern theory can be found in a report by Stefan Schonfelder, STRC 2001.

http://www.strc.ch/schoenfe.pdf

What happened here is if you are looking at the traffic pattern of a person, saying a full-time employed, 45 years, car, 3-person-household, one child, the regular activity route is so LIMITED. So, does this mean ?
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