WordPress founder talks traffic, new features to Web 2.0 crowd

You have to hand it to WordPress founder Matt Mullenweg. At his talk at today's Web 2.0 Expo in San Francisco, he managed to be the first conference speaker to put up a picture of a LOLcat while actually tying it into what his company is all about.

The LOLcat in question came from icanhazcheeseburger, a notoriously popular site that rakes in a whopping 1 million unique page views a day. It also runs on WordPress.com, Mullenwag and company's hosted blogging platform.

While the talk was classified as a "high-order bit," which usually involves some subtle advertising, Mullenweg used his time to talk about how much the site has grown over the last few years, as well as a downright useful feature that will be available to blog owners next week.

WordPress founder Matt Mullenweg talks about the future of the blogging platform at the Web 2.0 Expo.

(Credit: CNET Networks / Stephen Shankland)

The new feature, called "possibly related," scans every post you've written and gives your readers a list of your other posts that might be of interest, along with links to other WordPress.com blogs that line up with the keywords or context.

If this sounds familiar, it is. The technology comes from Sphere, which WordPress has partnered with. Mullenweg said that it should give the 99.997 percent of WordPress.com blogs that are getting less than 10K page views, a little love from being a part of the network.

The new feature is also the company's attempt to help solve the problem that visitors face when viewing a permalinked page from somewhere else, often leaving them at the whim of the blog creator and their linking abilities. Mullenweg explained it as a situation that usually has people leaving the page and not coming back. The company will also be tracking the click data and potentially make it available for other upcoming WordPress features.

"Possibly related" will roll out to WordPress.com users next week, as well as a plug-in for Wordpress.org users who are hosting it on their own. The service is opt-in, meaning you won't get listed on other people's possibly related link dumps unless you've got it installed on your own blog. Mullenweg noted this was not only because of privacy, but to give people an incentive to add it to their blogs to get the reciprocating traffic.

Speaking of traffic, another takeaway from Mullenweg's talk were the usage statistics over the past few years. There were just 2 million unique users of WordPress.com in early 2006. That number has since gone up to 168 million this year. Of that, a staggering 54 million come from the U.S. alone.

Part of the reason for the growth has been some mainstream blogs using WordPress.com, including Flickr's company blog, The FAIL Blog, and the aforementioned icanhazcheeseburger.

Mullenweg's "one last thing" was to show off was an upcoming theme called "chameleon" that will change the color scheme, and look and feel of your site based on what photos you post. Themes, which have become a veritable commodity with their own store have proven to be a huge success among Wordpress.org users. This marks the first time a company theme has taken such a high level of automatic customization--something that third-party theme-makers have been making money off with their own efforts.

[Scabr]

WordPress 2.5 - great operation! Waiting WP 3.0...

[colinscroggins]

While there is no doubt that Wordpress has healthy growth, it is worth pointing out that in order to use the Akismet comment spam filtering plug-in on the OSS version of Wordpress, you must create a Wordpress.com account. Akismet was introduced in late 2005, and with the growth of comment spam, it is reasonable to think that these accounts make up a healthy chunk of the Wordpress.com unique user growth.

The more accurate number would be active users who have posted an entry to their Wordpress.com blog in the last 6 months.

[sherryness]

I am definitely looking forward to both of these new features. The Sphere plug-in will be very useful and the designer in me likes the idea of dressing up different posts in different ways!

[raananSF]

@josh & @colinscroggins --

( I work for Automattic ).

Just a quick clarification: the 168 million uniques numbers, is the number of readers/visitors to WordPress.com blogs.

We are just about to cross 3 million blogs created on WordPress.com -- and that number does not include people who signup for accounts just for commenting or to use Akismet.

[Josh.Lowensohn]

Impressive. Thanks for the stats Raanan.

[Familyresource4u]

The best of wordpress is Akismet. At this point, Automattic makes money from Akismet, I believe. With more and more third party spam killer plug-ins, I wonder how Automattic will go from here. Also more and more larger bloggers will use wordpress and set their blogs in their own domain. What will be the business model of Automattic in the future?

http://web500.us

[steveorevo]

Does anyone know about figures relating to how many WordPress blogs are in operation, including WordPress.com, but third party ISPs, and general OSS users that have setup the software for themselves?

[flyoracle]

Agree, the best plugin of wordpress is Akismet, it helps us filter more than hundreds of spams commend in last year. It automatically filters spam based on black list I guess. It works perfectly.

http://tophotdeal.com