At Web 2.0 Expo, even the wheelchairs are sponsored

by Rafe Needleman

Get well soon, Sam.

(Credit: Rafe Needleman / CNET)

Sam Lawrence, the CMO of Jive Software, broke his foot a week ago. He wasn't looking forward to the hassle of wheeling around Web 2.0 Expo in a wheelchair, but found a way to take advantage of the situation: He turned his buggy into a mobile billboard. A metal placard mounted on the backrest advertises his own company, and he also got two other sponsors to pay for placement, offsetting the cost of the hardware.

Now that's a solid Web 2.0 business model.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.

Topics:: Uncategorized

Tags:: Web 2.0 Expo 2008,; shameless self-promotion

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