Pageflakes enters the LiveUniverse

LiveUniverse has acquired Pageflakes, a personalized home page service that had been rumored to be in need of a buyer. Pageflakes competes with the giants--Yahoo, Google, Microsoft and AOL, as well as Netvibes. It's no wonder that the company was looking for an exit. The acquisition was first reported by Techcrunch.

LiveUniverse was founded by Brad Greenspan, a founder of MySpace, and claims 55 million monthly unique users for its more than 30 entertainment sites, which include LiveVideo, LyricsDownload and TuneBlast. Initially, Pageflakes will be used to create "My LiveVideo" personalized pages.

Pageflakes CEO Dan Cohen, who previously worked on personalization at Yahoo and Google, will continue to run Pageflakes as a LiveUniverse subsidiary and also become senior vice president of LiveUniverse, reporting to Greenspan.

Deal terms were not disclosed.

[matrixmoo]

Pageflakes bringing their personal start page to LiveUniverses' media sites? It definitely adds more depth and engagement for its users. Congrats to LiveUniverse and Pageflakes.

[Vlogger]

You can already preview how Pageflakes will be integrated with LiveVideo at http://livevideo.pageflakes.com/ LiveVideo will become my favorite web site if I can customize it to combine my vlogging and blogging interests with RSS feeds for my news sources.

[wslover]

It is believed Live Universe will be seeing at least one law suit from not completing payment for previous purchases of widget sites. So, how can they afford such a big property?