'Smart URL shortener' Urlrurl rolls into beta

UPDATE: Gossip blog Valleywag decided to out this for what it is--an April Fool's joke. Oh, well, it would've been funny to see people pick up on it.

With the rise of "microblogging" services like Twitter that limit the number of characters in a post, URL-shortening sites like TinyURL and URLtea have taken off. A new service that just launched, Urlrurl, promises to step it up a notch by tracking the popularity of online memes that are tossed around the Web through viral link-sharing.

"Urlrurl.com stands out from other link shortening services because of its patented Relay-Stick algorithm," a release from the new start-up read, "which dives into the links put through its shortener and exposes common memes across the pages people are clicking on." That sounds pretty cool. It's also connected to the Twitter API, plugging it into one of the biggest pools of URL-shortening activity on the Web.

And there's more: "In early June, a free stats program will launch, as well as a premium service for bloggers and publishers," the release continued. "The premium service will allow publishers to register their site with Urlrurl.com and receive deep insight into how content and memes have traversed the web." Considering that no one can really tell where Internet memes emerge these days--4Chan, Fark, Digg, iVillage--this kind of service, provided it actually works, could give some interesting and oft-hilarious insights.

Urlrurl is headquartered in New York with development offices in China, and counts TechCrunch czar Michael Arrington among its angel investors.

P.S.: Never gonna give you up, never gonna let you down, never gonna run around and desert you...even on April Fools' Day.