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January 29, 2008 5:49 PM PST

Show different faces to different people online: Moli.com

by Erica Ogg

Not everyone should let their co-workers see their full online social profile, as this guy would likely attest.

Moli.com, which already has a solution for individuals who want to control who sees their profile, is now expanding its service as a platform for enterprise users.

A single account can have public (anyone can see), private (it can be searched for, but not accessed), and hidden (only those with permission from the account holder can see it exists) versions. The aim is to increase privacy.

Moli offers white label, private label, and co-branded versions for businesses.

Companies that purchase the service can add, for $3.95 per month, an online store with a catalog of their products, using video, audio, text, a shopping cart, and online payment.

Moli also offers detailed information about who is viewing each store and profile by gender, average age, and geographic location, so businesses can better target customers and offer more detailed data to advertisers.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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