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January 23, 2008 11:08 AM PST

Now open: Playyoo, a social site for mobile gaming

by Josh Lowensohn

After being in private beta for the last three months, Playyoo is opening its doors for everyone this morning. The site is aimed at casual gamers who like playing games on their mobile phones. Like Kongregate, game developers can show off their wares and interact directly with the people playing them. Better yet, anyone without programming knowledge can use Playyoo's WYSIWYG game creator tool to create one of six game presets of simple games like pairs, tic tac toe, snake, and ping-pong. While the amount of customizations on these gaming presets is fairly limited, the titles uploaded by real game developers tend to have a little more depth. Developers with existing projects can simply port them over with a Playyoo-supplied template for Flash 8 Pro or CS3.

In terms of cost, if users find a game they like, they can download it to their mobile phones free of charge. The entire service is run by advertising, which shows up both on the site and on the games when you start them up.

What I really like about Playyoo is that it supplies each user with a customized "game stream" that can be tweaked similar to Facebook's newsfeed so that certain game genres show up more or less than others (get a peek at this after the jump). It makes it easy to discover new content as it comes in. Likewise, Playyoo users can send recommendations to one another if they come across something cool or worth playing.

Playyoo currently supports a pretty massive variety of phones. It's also nice enough to let you know how many games out of the entire library your phone can handle, along with providing a bandwidth limiter you can set to automatically cut you off of after burning through a set limit of data. While the graphics of the titles may not blow your socks off (like the upcoming Vollee service) you can't beat the price, and the potential for the game creator Web app is promising for folks like me with little to no coding skills.

More screens after the jump.

The game creator is WYSIWYG, and lets you pick out all sorts of color and texture combinations. If you want to make your game more difficult you can even ramp it up with a slider.

(Credit: CNET Networks)

Playyoo has a 'game stream' that's similar to Facebook's newsfeed. Don't like a genre? Just get rid of it, and it won't show up in the list of games.

(Credit: CNET Networks)

Try games out on the phone emulator before downloading them to your phone. The buttons are even mapped out to the keyboard so you don't have to be an expert with your mouse.

(Credit: CNET Networks)
Josh Lowensohn is an associate editor for Webware.com, CNET's blog about cool and otherwise useful Web applications and services. If you've found a site you'd like profiled, shoot him an e-mail. E-mail Josh.
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by davidgolds January 23, 2008 9:22 PM PST
Another site which allows you to make your own games in the browser is http://mygamebuilder.com. It's a lot more flexible in game types though...
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