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December 4, 2007 10:58 AM PST

Is IMDb expanding into social networking for music?

by Josh Lowensohn
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The folks over at Trademork have uncovered a trademark filed by the Internet Movie Database (IMDb) for the name "SoundUnwound." In the description, IMDb lists the potential future service as:

"Providing information regarding, and in the nature of, social networking services; online social networking services designed for people with a common desire to meet other people with similar interests; Social networking services for music enthusiasts."

While IMDb is currently limited to movies, TV shows, and other visual mediums, it's also expanded into a resume service as well as offering video games. The company is owned by Amazon.com, which just happens to be a massively popular music provider, both for optical media as well as digital downloads. While Amazon hasn't released sales numbers since the launch of their DRM-free music service in late September, what's a better way to leverage a large catalog than with an integrated user community? IMDb is already selling movies inside their site, using Amazon.com's catalog and kicking users off via affiliate links. The same could easily be done with Amazon's music catalog, which is to be expected of SoundUnwound.

What's a bit interesting is that Amazon hasn't chosen to simply pick up one of the current sites that are offering social matching based on music taste, including iLike, Last.fm, and MyStrands (which incidentally took $24M in funding this morning); the first two of which have successful Facebook apps in addition to their own communities. Amazon must be looking to either provide deeper integration or leverage their own account system, which would let users buy music without requiring a separate registration. Stay tuned.

Josh Lowensohn writes for Webware.com, CNET's blog about Web applications and services. E-mail Josh, or follow him on Twitter at http://www.twitter.com/Josh.
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by Familyresource4u December 4, 2007 11:41 AM PST
At this time, the photo social network, Flickr, the video sharing youtube, and real social network Facebook are separated. So many accounts, passwords, it will be nice to combine all these networks. Can the IMDB be the platform to include the music, video, and photos all together to form a real entertainment work? That is really something interesting for Amazon to work out!

http://web500.us
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by jameslarken December 5, 2007 7:05 AM PST
I got a preview of Sonicgateway.com and all I can say is Wow. With only a couple of weeks away from launch I can't wait to start using their site.
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by moneycat December 5, 2007 10:39 AM PST
These sites look interesting, but I just spoke with the CEO of letsrecord.com! And it is going to be world changing!
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