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November 12, 2007 2:28 PM PST

How DRM can help education

by Rafe Needleman
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DRM and electronic books could help lower college educational expenses while at the same time improving the health of students.

Here's why: the economics of textbook publishing are broken. There's a reason that an introductory biology textbook costs $125 new, and it's not because it's printed on high-quality paper using a special 12-color press. It's because when the student is done with the book, he or she sells it back to the campus bookstore, or to another student. The publisher is thus deprived of recurring revenue on the title. So it raises book prices, heaping the revenue it would get from multiple students over multiple years onto one unlucky soul. But the more expensive books get, the more likely students are to recycle them. It's a death spiral of cost.

Peter's new Sony PRS-505 Reader.

Peter's new Sony PRS-505 Reader.

(Credit: Peter N. Glaskowsky)

This is how digital rights and e-books can help: what if, instead of selling paper books to students, publishers sold digital copies? Already some textbooks are available online or in downloads, but students need easier access to information than a standard 7-pound, battery-limited laptop can provide. An instant-on electronic book is just the ticket. The technology is here, or nearly so. If the textbook content was licensed to the user and not resellable, then the publisher could sell it to each individual who needed it. There'd be no secondary market and the publishers would not have to inflate their prices to make up for that.

And the health benefits? It's a lot better for your back if you're just carrying one 3-pound e-book instead of a half-dozen 8-pound printed texts.

Now, there are dozens of ways publishers could screw this up, mostly by overpricing their content, which would encourage hacking of the DRM, which would in response lead to onerous copy protection that could make e-books unworkable. But if--and it's a big if--publishers get on board and start selling licenses to their texts instead of the books themselves, everyone (except bookstores) could benefit. I would be surprised if e-book manufacturers weren't pushing on this angle right now. See the hands-on hardware and software reviews of Sony's new PRS-505 electronic book.

See also Textbookflix (book rental) and CafeScribe (downloadable texts, but limited selection).

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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Publishers are not trying to help students
by richardaholden November 12, 2007 3:27 PM PST
This article makes it sound like publishers are losing out when in comes to textbooks, when in fact the lowest discounts that any bookshop gets is on academic stock, despite the rising RRPs of these title. Also, the second hand market is, to at least some extent, killed off by publishers bringing out a new edition of a key text nearly every single year, and enclosing one-time use online access codes that won't work when the book is sold on. Despite this, the publishers don't seem the need to stop putting their prices up year by year.

Having DRM on their titles would mean that their market is even more captive than it already is, and there would be no pressure whatsoever for them to put down their prices - after all, where else could a student get a book from in this case?
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DRM is never the answer
by purpleLightning November 14, 2007 9:21 AM PST
DRM is an implementation based off a basic mistrust of your customers, inconveniencing the trustworthy ones for the sake of others that would just as likely hack your product anyway.
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