Upcoming: How to advertise on social networks

A few weeks ago, I moderated a panel at the Graphing Social Patterns conference, about business models on Facebook. The panelists couldn't agree on which models will actually work long-term. So I'm modifying the question and asking it another conference, the SNAP (Social Network Application Platform) confab, this Friday.

I'll be talking with Lee Lorenzen of Altura Ventures, Darryl Eaton of SocialMedia, Murtaza Hussain of PeanutLabs, and Todd Sawicki of Lookery. My panel starts at 1:30 pm Pacific time.We'll dive into business model topic again, focusing on advertising on social networks. If you're in town and would like to see and hear the discussion, go to this Eventbrite page to get a 10% discount on admission.

[rgrsz]

Social networks are content hogs

How to leverage social networks is a euphemism for how to leverage viral marketing. The key is to understand that the Internet (and the social networks in them) is one a large content serving engine. Used well, the Internet delivers content across a dispersed and wide audience.

So how does one does one leverage viral marketing well?

By evolving your marketing model into something called PVR, public + viral relations. These functions are evolving into a singular function because the Internet eats content ? the bloggers, the social networkers, the reporters et al. Marketers need to tap into the paradigm shift if they want to understand how to evolve their marketing models. And this PVR model is executed via strategic ?content campaigns? where marketers concentrate content creation and content distribution into a theme and drive that content within a timeframe across tactics ? SEO, blogs, public relations and article distribution etc. Today, most marketers take a slio?d approach -- the SEO agency optimizes keywords and the PR agency drafts a release about whatever and the marcom agency suggests promotions. None of it working together ? all of it sub-optimized.

So first evolve your thinking, then evolve your tactical approach and viola -- you will evolve your results.