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October 19, 2007 6:00 AM PDT

Dash to bring Internet mapping to your car

by Rafe Needleman
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Dash Navigation is building the GPS gizmo that everyone in the CNET reviews department is waiting for. See this video from 2006. Today at the Web 2.0 Summit, the company is announcing more features for its delayed product.

Dash now plans to ship its GPS product for cars, the Dash Express, in early 2008. Its key differentiator from other GPS units is that it will always be connected to the Internet, which will enable cool features like peer-to-peer (with other Dash devices) traffic reporting, and the capability to program routes on to your device from your Web browser.

Dash Express

(Credit: Dash Navigation)

The new news is that the Dash will have an open platform, so people can build interesting apps for it. The Dash team will demo the platform with its own apps, including one that links into a Zillow API, presumably so you can drive down the street and see on your device just how much the houses you're passing by are worth (see also: Realius).

The product will also read in RSS and KML (Google's geo-markup language) data from the Web to do things like display events from Upcoming, open house data from Craigslist, and landmark and path data from all those geo mashups out there like Platial. For all I know it will also tie into crime databases and flash a warning when you drive into a dangerous neighborhood.

Dash claims its platform represents a "huge business opportunity" for companies that make geo-coded content. That will be true if Dash units become ubiquitous, but the company is competing with Garmin and other well-established consumer brands. Furthermore, future cars themselves will likely be Internet-addressable; Mercedes is already demoing this.

Dash needs to ship its cool gizmo soon.

Your Dash device will have its own dashboard in your computer's browser.

(Credit: Dash Navigation)

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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