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October 10, 2007 7:30 AM PDT

Predictify pays you to change the future

by Rafe Needleman
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Predictify is a survey engine cleverly masquerading as a prediction market. On the site, users can answer questions that test their predictive abilities in various fields. If they prove to be right, they can win actual real money. Users even get a small payout for answering a question if they end up being wrong.

People and companies wanting to do market research can submit questions to the Predictify audience--for a fee--and the answers that prove to be most accurate split the bulk of "pot" that is attached to the question.

Answer this question right and earn some bucks.

The money is ingenious misdirection. The point of rewarding accuracy is not to actually pay people for being right. The money is there, rather, to ensure that people who answer questions try to be right. Data from a Predictify survey is broken down in many ways for its users who pay for results, and it's that demographic breakdown that Predictify is really selling, not absolute predictions.

For example, suppose a company wants to know how to price a product. It can ask a question, "What do you think the price of this product will be when it hits the market?" The answers will be correlated with demographics, revealing what different groups (gender, age, ZIP code, etc.) think the item is worth. The "winners" who select the right price aren't predicting the price so much as determining it, and the people who select the price point are basing it not on the aggregate wisdom of the crowd but on the pricing level their target demographic has zeroed in on.

It's one of the cleverest Web 2.0 mind games I've seen in a while, and it just might work. Like many prediction markets, though, the community will run out of gas unless there's a strong incentive to keep people engaged. Money is just part of it on this system. Predictify also ranks users, and pays out more to the more accurate ones.

Users also get spiffed for referring their friends--they earn 10 percent of their friends' winnings for the first six months of their activity on the site. (It's not a multilevel scheme--friends of friends don't pay.)

Some questions and their "pots."

People who pay for the wisdom of the Predictify crowd (a dollar an answer, right or wrong) own the data and can hide their identity. There are also free questions on the site. Anyone can ask them, but Predictify staff has to approve them before they're put online. Answers to these questions are public, and the "winners" don't make money from them. But correct answers do increase users' reputations on the service, which ultimately does have value, as explained above.

As an intellectual exercise, it's complicated, but the two boy-genius founders (Parker Barrile and Michael Agnich, both now in the Stanford Graduate School of Business after graduating from Stanford, respectively, in math and computer science) have done a good job of hiding the social and mathematical convolutions in the service. They've made it easy and somewhat fun to play, and certainly when there's the potential of earning some money by answering simple questions that only take a few seconds each, people are going to try a least a little to be right.

The site is in open beta right now and is very young--I counted only about 320 registered users. Growth will likely come from paying marketing departments, who will recruit users from their own sites. The founders hinted at such a deal being set up with an American car company.

More coverage on Mashable and GigaOm. See also: Spigit (review).

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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Building a Delphi pool?
by Jeff Balvanz October 12, 2007 6:29 AM PDT
I wonder if they realize they're trying to build a Delphi pool like the one in John Brunner's _Shockwave Rider_ (see http://en.wikipedia.org/wiki/The_Shockwave_Rider for more info). In the book the Delphi pools were rigged by the government to manipulate public opinion (and make someone fraudulent money). Will that happen here, do you suppose?

Of course, you actually had to bet money on the Delphi pools.
Reply to this comment
by cderoose September 8, 2009 4:27 AM PDT
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ITNOTGOG

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The videos which we have put on the you-tub last week regarding creation of motion in universe, for systems developed which operate without burning of fuel and using magnetic field of the planet for take-off and landing.



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You can visit the of the Keshe Foundation site direct to learn more about the works, research and developments of the technology at http://www.keshefoundation.com/
Or read about the foundation at the http://peswiki.com/index.php/Directory:Keshe_Technologies

These are some of the new first principles explained and systems developed and tested by the foundation.

) How the Gravitational fields of the Earth are created through interaction of magnetic fields. http://www.youtube.com/watch?v=wtf5bp76ArE&NR=1



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Contact point
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The first presentations of the technology for public named the Bright lights in the sky.

These being lights created through the use of gravitational system in their environment. These presentation are for the confirmation of achieving lift and the flight capability through new understanding of creation of gravitational field forces with the use of these new systems.

These events will be held in
Asia on 21.3. 2010.
America on 21.4.2010
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Australasian on 21.7.2010

Tickets for the event will be purchasable only through purchase from Keshe
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Places can be reserved initially through info@keshefoundation.com

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Reply to this comment
by Trajk September 16, 2009 12:56 AM PDT
I predict the events suggested will not take place. I am willing to bet on it. It is just a typical scam. Dont trust Keshe. He is a bloody liar. His theories make no sense. He is lying through and through.
by cderoose November 6, 2009 1:23 PM PST
Comments of readers of the book

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Dave Briggs Rockford Tennessee, USA
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