September 26, 2007 2:28 PM PDT
FastCall: One (phone) ring to rule them all
FastCall411: Now this is clever. If you're looking for a service provider, you tell FastCall what you're looking for (for example, a plumber), and then it dials up to ten plumbers at once on your behalf. The first provider to respond is the one you're connected to. FastCall also builds profiles of providers based on how responsive they are.
If you've ever dialed around for someone to handle a service need for you, you'll appreciate this for sure.
From DemoFall 2007.
Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe. 
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