New ads jar some YouTube fans
The ads appear at the bottom of a video shortly after the clip starts to play and disappear after 10 seconds. They resemble the TV-style ads that often feature the image of a celebrity walking onto the bottom of a TV screen for a few brief moments. YouTube executives said Tuesday that extensive testing showed that viewers rejected any format that forced them to sit through a commercial prior to a clip being played, a process known as a pre-roll.
Using overlays, executives said, was the least intrusive way to get a message in front of their audience, or so they believe.
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See also The future of video ads on Webware.
Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.




