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June 26, 2007 11:28 PM PDT

Sneak peek: Earthmine's street view

by Rafe Needleman
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Google Street View is about the coolest online mapping service released in a while, but its imagery is of inconsistent quality. Street View images are full of lens flare, distortion, and poor stitching artifacts. They're good enough for entertainment or for getting a general idea of a local scene, but not for much else.

A new company, Earthmine, plans to launch soon an urban imagery system that features much more precise data and visuals. Using laser range-finding and still photography (instead of the video that Google's current system employs), the Earthmine system will offer not only sharp and perspective-correct visuals, but also will collect 3D data--the actual survey-quality coordinates of light poles, trash cans, storefronts, your neighbor's tree encroachment into your front yard, and so on.

Tack-sharp pictures and a high vantage point make Earthmine's panoramas unique.

(Credit: Earthmine)

The Earthmine truck (the picture below is of the truck a block from my house, which is how I stumbled on this company) uses a unique stereo camera/rangefinder array. The cameras are mounted a bit higher than those that Google uses, so the Earthmine pictures peer over the tops of cars, another advantage of its setup (that is, until the truck drives under a low overpass).

Strange camera truck invades Noe Valley.

(Credit: Earthmine)

In a demo of an Earthmine prototype, the dynamic range of the 3D imagery I saw was very impressive. In one panorama, details in dark doorways were clear, as were nuances in a white, sun-blasted building front. This is something that's hard enough to do with a standard, straight-on photography; I don't know how the team managed it on an image that's 360-degrees around and that extends from horizon to sky. Also cool: although the images look as sharp as a tack, when you zoom in to scan a license plate or view a face, you realize that they've been resolution-limited, so you can't make out data such as these. Applying "appropriate resolution" to imagery is done automatically, I was told.

Earthmine plans to sell its mapping service (which includes the entire work-flow system, from picture gathering to post-processing to assembling a Web site) to business and governmental agencies. A consumer-facing portal with (it is claimed) intuitive online navigation is also planned. The full site should launch later this summer.

See also Microsoft's Live Search Maps (in preview), EveryScape, and HopStop (for the street view you get when you exit a subway; review). Unfortunately, Amazon's A9 "block view" maps are now offline.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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Very Cool....
by Mapper99 June 27, 2007 7:13 AM PDT
This looks like it might give Google Street View a run for it's money...which it has lots of, so, perhaps Google will buy out EarthMine and add it's data to Google Earth. The 3d data would do wonders for enhancing Google Sketchup.

http://streetviewgallery.corank.com
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Earthmine Street level maps
by bjolson3 June 27, 2007 8:47 PM PDT
I agree with the editorial. I played around with the Google product, and found it poorly done and thought out. I am not computer savy, but even for a novice it was hard to get to an exact address, navigate correctly, and the image was distorted at best. often seeing cars overlapped, 2 heads on people and certainly not clear to be useful for looking up a restaurant, apartment , or real estate address.

It will be interesting to see if Earthmine has the know how , to do a better job at geo spatial mapping with acccurate gps coordinates, crystal clear images, and reality indexing, than Mr. Google.

We will see.....good luck Earthmine inc.!!!

Brett Olson
Spirit lake, Iowa
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Mapjack.com
by lambertP July 2, 2007 10:52 AM PDT
It looks like Earthmine has a competitor before even launching. MapJack.com launched last week

www.mapjack.com

Found it here:

http://news.digitaltrends.com/news/story/13428/mapjack_competes_with_google_streetview
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