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April 17, 2007 10:39 AM PDT

Web 2.0 Expo: Launchpad Day 2

by Rafe Needleman

Three new products were demo'd today at the Web 2.0 Expo, rounding out the big product launches at this conference. (Yesterday's news came from Spock [review], InPowr, and Webex.) Today the pitches came from the following companies.

Swivel makes a great data exploration service. See previous coverage on Webware and ZDNet.

No new product news from Swivel, but the company is announcing that the OECD is an official partner to the company now. Swivel is a killer demo. If you like playing with data, this is definitely worth trying out.

Vidoop has a new system that replaces passwords with picture categories. See this morning's coverage.

One thing I didn't mention in this morning's post: Each computer that you use Vidoop on must be authorized, and that happens via a confirmation message sent to your mobile phone.

TellMe launched a free directory listing service to compete with Google's new 411 system. TellMe is adding a visual component to their old-school voice-recognition-based information retrieval service (1-800-555-TELL). The system sends you text messages for your results, and will map them too (it fires up your phone's browser to display it). Also new from TellMe: A downloadable client app to make accessing the TellMe data even easier... although it seems a little weird for a company based on voice response to release a standard phone app.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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