Demo 07 is kicking off

Chris Shipley is pitching the companies at the Demo 07 show as being for "the empowered individual." We are becoming "creating consumers." Thus the drive toward Web sites that let us create media, and also products that let us better control the media we consume.

Demos are starting now. There are 68 companies pitching in the next two days. Erica Ogg and I will cover the most interesting products and services for consumers and for small business folks.

For more business and enterprise reports from Demo 07, don't forget to check out Dan Farber's Between the Lines blog on ZDNet.

Also: See all the Demo 07 coverage on Webware and Crave, including previews of products from before the show opened.