Press releases we never finished reading department, mommy-what's-that-smell division

Just got this pitch for the Wiki company Near-Time:

As much as we love to visit our parents during the holidays, none of us is looking forward to the 4 o'clock dinner buffet lines at the convalescent home. Between the morosity and strange, formaldehyde-esque odors, it just isn't quite a pleasant experience. However, not all buffets have to torment those who partake -- especially when it comes to Wikis...

And it just got better from there.