PayPal is preparing to launch a new payment system that simplifies the process of buying products from within an online application, The Wall Street Journal is reporting.
According to the report, the new service will be called PayPal X. It will allow users to sign in to their PayPal accounts and purchase products from within a respective application.
The service, which has reportedly been in limited testing, is eBay's best hope for capitalizing on the burgeoning in-app payment market, which has witnessed Facebook emerge as one of PayPal's strongest competitors.
Sebastien de Halleux, chief operating officer of social-gaming company Playfish, told the Journal that his company is trying out Facebook Credits to possibly replace PayPal. He told the Journal that Facebook's service "can create a lot of value by reducing friction and allowing many more people to spend money." It also helps that Facebook's system, unlike PayPal, is built into the social network.
With PayPal X, it seems the online-payment company is trying to stay relevant in a market that is becoming increasingly complex (and crowded). It should be interesting to see if PayPal X can help PayPal stay relevant--and compete with Facebook.