Instructional-video site 5min announced on Monday that it has partnered with Scripps Networks to offer programing from the broadcast company on its site. Scripps Networks owns television brands HGTV, Food Network, DIY Network, and Fine Living Network, among others.
Under the deal, Scripps plans to distribute some of its video content from its home and food channels to 5min. Scripps is currently offering content on topics ranging from work around the home to meal preparation.
As with any partnership, there is a financial side to this deal. According to the companies, Scripps will start offering its advertisers the opportunity to target 5min users through its Home and Food pages.
5min will also provide its content to Scripps Network sites. The companies didn't divulge which videos will be offered, but it did say that it would syndicate "contextually relevant" content to the company's sites.
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