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July 13, 2009 12:52 PM PDT

Bing claims 8 percent rise in users during June

by Tom Krazit
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Microsoft said Bing users increased by 8 percent following its June launch.

(Credit: Screenshot by Tom Krazit/CNET)

Microsoft's internal data credits the launch of its new Bing search engine with an 8 percent boost in unique visitors during June.

It's been clear for a while that Bing's launch produced gains for Microsoft during its initial month, but the degree to which that gain was produced by those strolling by as a lark or by those actually using the service daily was unclear. Microsoft released data Monday claiming an 8 percent gain in unique users during the month, and said "based on our own polling, we have also seen the number of people 'likely to recommend' Bing double in our debut month."

Microsoft relaunched its search engine business in early June with the introduction of Bing. The company confirmed that the data outlined above refers to June 2009 as compared to May 2009, prior to the launch of the new service.

Three times as much traffic landed on Bing Shopping during the month, and Bing Travel has increased its traffic by 90 percent. Advertisers also saw some gains, according to Microsoft; a "large wireless communications company" enjoyed a 28 percent increase in clicks in the Bing era.

The steady drip-drip of data points regarding Bing's market share has been a bit over the top--Statscounter twice issued press releases based on day-to-day estimates of traffic--but it's pretty safe to say that the launch has gone well for Microsoft. How well? Data from companies like Compete and Hitwise point to only very small gains, according to Search Engine Land, which believes the real evidence of Bing's staying power will come once the summer vacation period ends and overall search queries rise.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by Nocturnex July 13, 2009 1:07 PM PDT
im not even gonna deny i mosied over to see what all teh ms hubbub was about....still prefer google, i just think all the msn search users just now realized where it is......the rest of us are still seeing if its even worth our time...basically what they still dont get google succeeds because its so simple and minimalistic, i dont want colors or artsy crap i just want to search for something thats not on your stupid website =), so im obviously not going to be there long enough to enjoy the scenery
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by Super2online July 13, 2009 1:23 PM PDT
I want comprehensive and straight forward results that get me what I'm looking, for and then provide info on things that I might not of thought about. For me, Bing is doing a better job of that. Unfortunately, many still don't get that Bing represents a leap in what is possible. Sticking with a "minimalistic" approach just won't get us there.
by hutwarmer July 13, 2009 1:31 PM PDT
"Unfortunately, many still don't get that Bing represents a leap in what is possible. Sticking with a "minimalistic" approach just won't get us there."

That is all well and good, but I want good search results, not coloful web pages. So while you are waiting around for "what is possible", I'll be finding the information I am searching for.
by metromutt July 13, 2009 1:44 PM PDT
I used Google for years, but have to say that Bing is certainly an improvement in search as compared to Google. There are little things that just allow one discover what one is looking for faster using Bing. Bing's related search function on the left-hand side of the page easily allows you to refine your search and get there faster. And Bing's more info section on the right allows one to quickly get an idea of what is on the website, without having to actually click there to know its not where you want to go. And the video section allows for better previews, faster. However, Google News is still my preferred place to get the news. Even so, Bing has incorporated several time-saving devices into the engine that makes it a more enjoyable experience. Its not all about flashy pictures, but more options and better search results.
by CraigC2000 July 13, 2009 1:55 PM PDT
Ignore Super2online, one of the thousands of Microsoft employees that are 'encouraged' to comment on stories like this, or is actually just a paid commenter.

It's well known that Microsoft does this, and like Super2online, they are rarely smart enough to temper their unbridled enthusiasm for everything Microsoft to prevent it from being blindingly obvious.

Or, you can just believe that Super2online just happens to think that every single Microsoft product is the greatest thing since sliced bread. From my count, he is in love with Bing, the Zune, Windows 7, Microsoft Office, Internet Explorer, Windows Mobile, Microsoft Cashback, the Xbox 360, MSN Premium, Windows Live OneCare, Silverlight, Windows Live Social Networking and a few other Microsoft products that I have never heard of.

And of course, he hates Google, Android, Apple, Linux, and any other company that competes with Microsoft.

We get it Super2, you think that everything that Microsoft does is the greatest thing in the world. They do no wrong. I'm very sure that you have no vested interest in Microsoft at all.

http://www.cnet.com/8726-4_1-0-2.html?username=Super2online&rpp=10&tag=page
by monkeyfun14 July 13, 2009 2:04 PM PDT
@CraigC

So anyone who doesn't hate Microsoft or jumps on the bandwagon to be cool must be paid by Microsoft?

Nice logic..

This is a fine example of internet idiocy.

Btw where is your proof?

Why is it okay to support Apple for anything from iPhone to them pissing in your coffee but supporting MS for anything means were paid.

Get a life troll.
by RMarch July 13, 2009 2:53 PM PDT
You are the narrow minded fool in this equasion. Bing is very innovative in handling searches and allowing you to get to good data quicker. If you just show up at the home page and trot out the old, Bing = colorful, Google = simplistic therefore Google is better line, you clearly have not used Bing for an extended period. It's advantages are actually quite sublte, but use it for a few days straight and going back to Google for a few days seems more difficult than it should. Of course everyone will move around to a few sites for a hard to find topic, so I am never totally exclusive to one site and never will be. But right now, Bing is a better day to day go to than Google.

And why is this so hard to believe. MS has spent more money than the GDP of most small countries on search over the past few years, I would expect a payoff. Don't need to work for MS to figure that one out. And people forget that search is the most fickle beast on the internet. We have just been lulled over the past few years because Google really did have a very, very tangible lead. But before that search gap created by Google, there was Alta Vista and Yahoo!.

I am certainly not predicting Google's demise, that would be silly. But clearly there is room for two serious players in this market and I think Bing is here to stay.

Good thing Google itself does not think like you as the reports were that Segey himself was very upset at seeing the innovation in Bing and decided to personally get back involved in kicking off key projects
by CraigC2000 July 13, 2009 3:25 PM PDT
Wrong, I don't hate Microsoft, but I can't think of any company in the world that a normal, unbiased person would honestly believe that every one of their products is the best, and all other companies are terrible.

Your post history is more than enough for people to draw their own conclusions, but your post history indicates 100% that you have a vested interest in promoting Microsoft products.

One of us is trying to help others, the other is trying to mislead people. I'll let the reader's decide who they wish to believe.
by monkeyfun14 July 13, 2009 3:42 PM PDT
I don't think every one of their products is the best i'll be the first to tell you the xbox has major design issues and I won't purchase one.

I don't go around on a hate Microsoft agenda either.

But pray tell me why is it that we can have people who post comments like "Microsoft sucks Apple is the best" at every article but I can attempt to separate fact from fiction with some of these claims and i'm all of a sudden a shill? Anyone who doesn't support Apple at every turn or refuses to sit and bash Microsoft for any reason is harassed and called a troll?

Thats the problem with these tech sites if you support Apple your rewarded if you support Microsoft your ridiculed. I have never once blatantly straight up and attacked Apple for no reason even when they do wrong I just keep my mouth shut but what I will do is defend Microsoft when blatant claims like "OMG Windows crashes like 300 times a day or other BS"

I don't hate the companies I hate the fanboys and I hate the pure Praise Apple be rewarded Bash Microsoft be ridiculed its like a damn cult not a better word for it.
by monkeyfun14 July 13, 2009 3:43 PM PDT
Support Microsoft be ridiculed*
by CraigC2000 July 13, 2009 4:41 PM PDT
monkeyfun14,

Sorry, didn't realize that you responded to my post for Super2.

it has nothing to do with supporting Microsoft or not, everyone is entitled to their opinion.

But there is a big difference between someone who is giving their opinion and someone who is a paid shill. Super2online has posted hundreds of comments, and every one of them touts the virtues of every single Microsoft product, or bad mouths a competing company.

It doesn't matter if the person is a shill for Apple, Microsoft or any other company. A shill is a person attempting to deceive people, and that is the problem.
See more comment replies
by eltoro2827 July 13, 2009 1:25 PM PDT
i love bing
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by slapppy July 13, 2009 1:47 PM PDT
Yep, the White Christmas Album is simply awesome.
by Marauder62 July 13, 2009 1:37 PM PDT
I've actually stopped using Google. I'm not one of those folks who make a concious effort to change. I use what naturally comes to mind in the tools I use. For example, I installed Firefox. After a few weeks I found myself just naturally using it rather than IE. No axe to grind, just using what I naturally preferred.

Same thing with Bing. I configured my browser to open my home page, Google and Bing on different tabs. After a week or so I found myself using Bing almost exclusively. I don't even think about using Google anymore.

I realize that is just me, but as I read these articles and blogs about Bing, I see quite a few people who are switching from Google to Bing. I mean it's not like the entire Internet is flocking to Bing, but there are more folks who are moving than I think was anticipated. These are not folks who were Live users or MSN users.
And the Bing home page one reason people give. They like the daily graphic that give tidbits of information. Yes, it make take an instant longer to load than Google, but it's not like most people are on dial-up anymore.
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by istill316 July 14, 2009 6:40 AM PDT
I switched to Yahoo from Google a year or so ago, and now I've switched to Bing.

Since the day Bing came out, there's only been one time thus far in my hundred searches each day where I didn't quickly find my answer and found it on Google.

I love the home page, because it does load fast, and the pictures are cool, especially with the little hover-over-for-information squares and the option to look at past days' photos.

It's very easy and quick to switch to image or video search, and I like the sidebar it gives you of the other results when you select an image.

I still like Yahoo over Google, but Bing is best for now.
by Seaspray0 July 13, 2009 1:38 PM PDT
While this first month shows good results, Microsoft will need consistent results from month to month. It's too early to tell what will happen.
Reply to this comment
by aMUSICsite July 14, 2009 2:37 AM PDT
It's easy to get a large increase on a small market share. The test is can they sustain it and get a larger slice of the pie.
by mbenedict July 13, 2009 1:54 PM PDT
Well even a few % marketshare rise means something like $1 billion in extra revenue for Microsoft (annualized)... so from an ROI perspective even if they can only keep their gains over the summer quarter, Bing is already a financial success.

As they're in it to hold gains over a period of years, then one can easily see why Microsoft is putting so much effort into search. It's like printing money and they were foolish to let Google dominate for so long with no real competition.

I just can't see a sustained 8% gain though... to give you an idea that delta alone would easily exceed the total annual revenue Apple brings in from all iTunes sales!

Worth stating again: Yahoo not buying Google for cheap when they were given the option was truly an epic fail in the history of business.
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by monkeyfun14 July 13, 2009 2:07 PM PDT
Well Google may of also turned into a failure if they were to do that.
by martin1212 July 13, 2009 3:34 PM PDT
It is not an 8% gain in terms of overall market share, it is 8% more than their previous months total, so it's more like 0.8% market share gain. So for example:

http://www.pcmag.com/article2/0,2817,2350139,00.asp

"Bing had about 8.17 percent marketshare in June in the U.S., and is averaging about 8.91 percent for July. That's behind Google, which had 78.48 percent marketshare in June, and is averaging the same amount for July."
by istill316 July 14, 2009 6:41 AM PDT
Percentages like this are confusing and ambiguous. Yuck. Good point, martin1212.
by protagonistic July 13, 2009 2:08 PM PDT
I went, I saw, I left... Enough said.
Reply to this comment
by RMarch July 13, 2009 3:00 PM PDT
Try to add use into the mix. You might like what you see. Bing is very context sensitive based on what you are searching for. Try searching for flight from the main box and you will be blow away at the results. I am not a MS fanboy by any means, but I too first went, saw, and left left like you. Then for whatever reason I went back and stayed a bit, after a few days of the random searches people do over a few days that I realized there is alot going on here.
by paulej July 13, 2009 7:02 PM PDT
I tried searching for a flight and the results it provided me were more than double what I could get at Travelocity. The results on the page were from a site called vayama.com. Is that a sponsored area? I don't know, but if I want to search for flights, I want to find flights at a good price. Those prices were insane!
by ddesy July 17, 2009 7:53 AM PDT
I left too. Context sensitivity may be fine for simple searches, but it doesn't seem to be that great at more meaningful searches.
by Michichael July 13, 2009 2:19 PM PDT
I wonder how many of those "Unique visitors" were new computers turning on before going to either the firefox download page or google... I'm sorry but take the numbers with a grain of salt - the default provider for a computer is bing. Most users don't know what a search engine is, they think the internet is the first page that pops up.
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by monkeyfun14 July 13, 2009 2:23 PM PDT
The default site on a computer is MSN...
by robwill53 July 13, 2009 2:28 PM PDT
If Super2online is actually getting paid by Microsoft (which I doubt) he/she is obviously much smarter than all the brain washed Apple and Google fanbois that tirelessly serve those companies for free.

At least Super2online is able to derive revenue from posting in these vacuous blogs. What are Steve and Sergi paying the rest of you clowns?
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by vicenzo27 July 13, 2009 3:03 PM PDT
i use Bing for video search
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by winstein July 13, 2009 3:45 PM PDT
The new search war!

We will see Google, and Yahoo start to buy more media time to promote their own search engines. More product tie-ins, freebies, contests, celebrity spokesperson, anti-trust law suits... then, one day, everyone will realize that the money is not there anymore and move on with their lives.
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by Bob Kakis July 13, 2009 7:33 PM PDT
What is Yahoo?

There are only 2 - Google and Bing... Bing dominates
by shellcodes_coder July 13, 2009 5:20 PM PDT
bing is cool, am using it as my default search engine
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by eltoro2827 July 13, 2009 5:29 PM PDT
huh?
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by te316 July 13, 2009 6:03 PM PDT
CraigC2000:

life is not just black and white. The enemy of you enemy is not your firend and the friend of your enemy is not necessarily your enemy.

Honestly, get a life. Stop your hate filled negative opinions. There are some of us out there who are true scientific technologists who sing the praise of whatever deserves it and criticise what doesn't.

I didn't used to to like Microsoft but now I do for very educated reasons. Tomorrow I may not. You don't have jack to say about that...

Just so that you know, I used to be a NextStep fan; after resisting for very long I just started using an iPhone and I programmed in Java for many years. But - I still like what Microsoft is doing in a lot of its initiatives right now. Again, I reserve the right to change my mind in the future and I will if the circumstances warrant it.

Unlike what you're doing I am not telling you that your opinions are crap. All I am saying is leave my opinions to me and you only defend your own with legitimate scientific evidence, but do it without invading my personal space and with legitimate material.
Reply to this comment
by CraigC2000 July 13, 2009 8:38 PM PDT
Did you even read my post? Everyone is entitled to their opinion, but if you care to check Super2online's post history, you will see that he has posted hundreds of comments, and all of them are extremely biased for Microsoft and against their competitors.

There is a difference between someone who has an opinion and someone who is paid to do so. I'm sorry that you can't see the difference.

http://www.cnet.com/8705-4_1-0.html?username=Super2online&tag=contentMain;contentBody
by Kwasiowusu July 13, 2009 11:22 PM PDT
@ CraigC2000 :"but if you care to check Super2online's post history, you will see that he has posted hundreds of comments, and all of them are extremely biased for Microsoft and against their competitors."

There are another thousand or so posters here, who have every single post of theirs all EXTREWMELY BIASED for Apple, so why don't you go terrorise them for a change eh?
Are you a paid Apple/Googlebot yourselgf by any chance?

@ CraigC2000 :"There is a difference between someone who has an opinion and someone who is paid to do so"

Correct.
Like the honest posters here, who have actually used Microsoft products and like them, and post here about them, and the mindless Apple/Googlebots who don't use Microsoft products, but are paid by Apple/Google to some polute every single Microsoft thread here wiith their bile and pure venom.
by CraigC2000 July 13, 2009 11:51 PM PDT
@Kwasiowusu

As I stated above, I prefer Microsoft Office to Open Office, I prefer any flavor of Windows to Linux and Mac OS. I also prefer the iPhone to WinMo, and Google web search to Bing web search, but I prefer Bing for video search and cash back. Like a normal, unbiased consumer I am open to all products from all companies. People who are rabid fans of any company are suspect, take from it what you will.

And to the best of my knowledge, Apple and Google have never been caught paying people to post pretending to be fans, but if they did I would be the first to point it out.

To the best of my knowledge, those people are just biased rabid fans. The fact is that anyone who posts all Anti-Microsoft comments and all Pro-anyone else is just as worthy of ignoring, but are you claiming that it would not offend you if a company paid people to post fake opinions?

http://www.ideastorm.com/ideaView?id=0877000000008qIAAQ
http://www.nytimes.com/2007/01/24/technology/24iht-msft.4331593.html
by Kwasiowusu July 14, 2009 1:30 AM PDT
@ CraigC2000 :"And to the best of my knowledge, Apple and Google have never been caught paying people to post pretending to be fans, but if they did I would be the first to point it out"

That may only go to prove that they are more able to keep their secrets than anyone else.
After all, Apple is notoriosuly tight lipped about everythig, so tight lipped that details of their new Apple products hardly ever leak out, whereas Microsoft's new product details almost awalys leak out.Just look at the recent E3 convention for example. Almost every sngle Microsoft new product announcement leaked out before E3, includiung Project Natal
So the fact that some Applebot asn't been caught getting paid by Apple to post pro-Apple propaganda yet, doesn't mean Apple has never done such a thing before, or doing it now. Steve Jobs is well known for using as much dirty tricks as anyone in business.

@ CraigC2000 :"The fact is that anyone who posts all Anti-Microsoft comments and all Pro-anyone else is just as worthy of ignoring"

At least haf the posters here do exactly that, fanatical Applebots 100% the time, and equally rabidly anti-Microsoft 100% of the time. It's remarkabake you never had anything to say about these Applebot characters, yet managed to zero in on one guy that you accuse of doing exactly the same thing the Applebots have been doing here for years, only in the opposite direction.

@ CraigC2000 :"but are you claiming that it would not offend you if a company paid people to post fake opinions?"

I am saying there is nothing that Super2online is doing, that the Applebots haven't done over a thousand times on this site, only difference is, the Applebots constantly post FOR Apple and against Microsoft.
by jessiethe3rd July 13, 2009 6:19 PM PDT
I like Bing - it's my default search engine now.
Reply to this comment
by istill316 July 14, 2009 6:46 AM PDT
Yay!
by paulej July 13, 2009 7:23 PM PDT
I've been using Bing almost exclusively for a week or so now, just to give it a fair and honest trial. (My wife was utterly shocked.) Overall, it has been pretty good. However, it has some issues:
1) As noted above, searching for air flights is a waste of effort, unless you like burning money
2) Searching for technical content is not as precise as Google -- oh, unless it's something in MSDN. It finds that stuff real fast.
3) The screen is too W-I-D-E. Yes, I have a wide screen. And I have a big screen. But, I bought a big, wide screen so that I can open multiple windows, not so that I can donate a large portion of my desktop to the browser and bing!
4) I got spoiled by Google's calculator, currency converter, unit converter, and other nifty toys available right from the search box. Type "50 USD = ? Euros" or "diameter of the sun" or "768 in = ? m" into bing and you don't get anything useful. Perhaps those are not so popular? I love that about Google.
5) Today -- and this just started today -- opening Bing in IE8 (have not tried other browsers) works, but then after a few seconds, the cursor disappears. Something is stealing input focus. That makes Bing a bit less than useful, as I have to open the page, stare at it until input focus is stolen from the search box, then click on the search box again so I can go forward.

Otherwise, it has been pretty good. Perhaps one of the troubling aspects is that, having used bing for a little while, I know that when searching for certain things, bing and google will return different results. I find myself searching on both sometimes.
Reply to this comment
by sirtwist July 13, 2009 11:01 PM PDT
1) I haven't noticed this. I've compared several flights over the last couple of weeks to Travelocity and others and they always match up on prices.

2) I'll have to keep an eye out for this, but I haven't noticed too much of a discrepancy between Bing's results and Google's in this area.

3) I'm a bit confused by this, as the Bing results pages scale as you scale your browser window. I currently have it open in a window and the results column gets narrower as you make the window smaller.

4) It may not have them all, but it does have some built in calculators as well. For your first example, type "50 usd to eur". It doesn't appear to have the diameter of the sun, however "768 in to m" (or the longer, yet more natural language "convert 768 in to meters") works.

5) Not sure about this one, don't use IE8 regularly.
by ddesy July 17, 2009 7:57 AM PDT
Reason number two is the primary reason that I find little use for Bing. When the majority of your searches aren't simple searches, Bing cannot keep up.
by Bob Kakis July 13, 2009 7:32 PM PDT
I normally hate all things Microsoft, but I have to say that I adore BING. WAY better than Google.

Bing ROCKS!

Am I falling back in love with Microsoft?

Bing baby Bing!
Reply to this comment
by ebpda9 July 13, 2009 7:57 PM PDT
I use Bing most of the time now.


I have all my porn in one place and I discovered some fetishes i didn't know I had.
Reply to this comment
by loose_screw July 14, 2009 2:12 AM PDT
I like best of breed products. Windows 7 and Chrome with Google as default search provider does it for me right now.
Reply to this comment
by Adam937 July 14, 2009 6:32 AM PDT
Be careful when using Bing Cashback; in the case of the recent 35% AT&T iPhone offer they have not been reliable in honoring the cashback requests. Please read more about this at http://digg.com/d1wcdx and digg it to help support those of us who are yet to get what was advertised and promote honest business dealings in the future.
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by AppleSuxLeo July 20, 2009 1:50 PM PDT
One percent gain would be great. Eight percent is fantastic.
Brin and Schmidt have been staying up late and trying to figure out while MSFT is gaining market share.
Google is ugly and hasn`t changed in a long time.
The Yahoo/MSFT deal is almost done and then Google may need to get some ulcer medicine.
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