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June 26, 2009 3:15 PM PDT

Google thought Michael Jackson traffic was attack

by Tom Krazit

Searches for Michael Jackson surged a little before 3 p.m. PDT Thursday.

(Credit: Google)

Google has confirmed that the surge of Michael Jackson-related searches on Google News Thursday was first interpreted as an attack on its service.

Google News was inaccessible for some people Thursday afternoon right as rumors of Jackson's death began to circulate, replaced by an error message reading "We're sorry, but your query looks similar to automated requests from a computer virus or spyware application. To protect our users, we can't process your request right now."

Of course, those queries were quite legitimate, as millions around the world searched for accurate information regarding Jackson following reports that he had suffered cardiac arrest. The spike in queries began at about 2:45 p.m. PDT Thursday, and Google thought the traffic was an attack for about 25 minutes before realizing what was going on.

Google also noted that it saw a huge spike in mobile searches. Yahoo's data backed up Google's; it set a record for unique visitors in a single day with 16.4 million visitors, and its lead story on Jackson's death was the most highly-visited story in its history.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by Pete Bardo June 26, 2009 3:37 PM PDT
Looks like your writers, Tom Krazit and Declan McCullagh, should have made a few phone calls before commenting on the Google/MJ outage!

Thanks for clearing this up!
Reply to this comment
by MyRightEye June 26, 2009 3:47 PM PDT
Please include the vertical data!
Reply to this comment
by Tom Krazit June 26, 2009 3:51 PM PDT
Google didn't provide that, which would have been interesting.
by Hunnter2k3 June 26, 2009 4:00 PM PDT
See, simple things like this can kill sites quite easily, and yet there are people out there who go on about how digital distribution is the very near future, and Blu-ray / DVD is going to die soon.
And considering GOOGLE of all companies were overwhelmed with data, i think you can safely say that DD isn't coming any time soon.

For the majority, the grid just won't hold up against that much data.
Music, yes, maybe, but games / TV & films are already slowly crippling networks as it is.

Physical storage will be with us for a couple decades at least. If not more than that, going at the current rate, and the history of behavior from the people in control. (more availability = less money from selling bandwidth)
Reply to this comment
by pcdude2143 June 26, 2009 4:05 PM PDT
Google wasn't overwhelmed, it was a automatic preventive measure. Attacks have to be stopped milliseconds before they get too heavy, or else they will bring down the entire server. Early is always better than too late.
by Hunnter2k3 June 26, 2009 4:31 PM PDT
But thats the thing, they were still overwhelmed with unexpected data, and as you can see (and said), that can be a dangerous thing.

And since these things are mostly text based, when you translate it over to larger file formats (like video), it becomes a really big hog of bandwidth indeed.
But in saying that, they know all too well what it is like to have a large hog of bandwidth that is hard to finance. (Youtube)
It would be a shame to see Youtube die...
by jusben1369 June 26, 2009 4:41 PM PDT
I don't know Hunnter. It seems like you believe the above and are trying to fit this incident into your theory as proof vs the other way around. This ship has kind of sailed big guy - DD is here to stay and will only continue to grow. PCDude points out that Google didn't crash but rather went into an incorrect protection mode. Quite different.

What this really is is a testing and scalability company's dream. How much revenue did an ABC.com or Perez Hilton loose from crashing just when their traffic (and thus page views and ads) could have sky rocketed! Time to pony up for more horsepower.....
by Hunnter2k3 June 26, 2009 5:09 PM PDT
I'm not trying to fit anything into anywhere, the proof is already out there.
Youtube is leaking money like a hose, even with ads.
BBC iPlayer is crippling BTs networks.

What do you think this whole Network Neutrality thing was about?
People wanted to break it for exactly these kinds of things.

Unless the networks are upgraded, you can bet these things are going to become more commonplace.
I don't want that to happen, but it will if digital distribution continues to grow. (and to note, i like DD, but the networks can't even nearly handle the numbers expected for the "fully DD" family of the future)
These aren't my words, these are the words of people who are experts in this area. (not the ISPs, just to note, ISPs lie all the time, we all know that)
by bv90andy June 27, 2009 5:53 AM PDT
you miss understand! The servers at Google are manly used for Searching, that means the Processors are the most important thing in their servers. Every search is a load on their processors and that is why Google is shy when it comes to a lot of unique queries, it's because their processors can't search that much that fast, not because their bandwidth was overwhelmed... This is totally different for DD because sites from which you download a lot of data need bandwidth and not extremely fast processors, and DD sites don't get as many unique visitors as Google.
I hope I made my self understood.
by FKname June 28, 2009 1:32 AM PDT
I see what hunnter2k3 is saying, and he's right.
Of course what is meant by "die soon" and "near future" are both relative terms -- that everyone is skating around so as to cover their backside and not lose any faux-expert points around here.
--
by wesley_davis2 June 26, 2009 4:06 PM PDT
michael jackson's death literally brought the world down

what i find interesting is that the flurry of activity around this story was taking place on social networks like twitter
in fact the web broke the news first

http://tweetnews.me

i think aggregating traditional, reliable news in a social context is the key right there
Reply to this comment
by iFone-user June 26, 2009 4:56 PM PDT
All my news apps froze up oniPhone and pretty sure At&t 3G network took a bit of a hit from smartphones.
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by emblemworks June 26, 2009 10:59 PM PDT
Let's honor Michael by wearing Black & White Embroidered "MJ R.I.P." Applique Ribbons http://bit.ly/C9Qog
Reply to this comment
by nmonnens June 27, 2009 1:07 AM PDT
Why would it take Google 25 minutes to figure it out? I would think a thousand "is michael jackson dead?" queries would make someone at Google type the same in Google News to confirm.
Reply to this comment
by bv90andy June 27, 2009 6:04 AM PDT
I think it was an automated response of the server to protect itself.maybe it took some time until the guys who watch the servers knew that the problem was even there, and then to unblock the servers. Maybe it was even a question if the servers could manage all the queries and if they should unblock the server or let the people calm down first, these decisions can take time. But I think this is not a good thing for Google, I want to be able to rely on Google when something big happens.
by FoolishPepsi June 28, 2009 12:34 AM PDT
Yeah, it's kind of weird to wonder what would happen if there was another devastating terrorist attack on the US, or something else of that magnitude. It would be interesting to see how overwhelmed the sites would become. How would the internet respond?
by NuclearKitten June 27, 2009 10:06 AM PDT
I wonder who the very first person who searched it was?
Reply to this comment
by June 27, 2009 1:14 PM PDT
Now, I don't wish to cheapen or mock the friendship Taylor and Jackson experienced. It's not my place to judge that whatsoever. But how many other people, fans, and gawkers who didn't share anything close to their relationship are claiming they feel the same way? Read more: http://richardtgarner.blogspot.com/2009/06/my-life-feels-so-empty-really.html
Reply to this comment
by Berke.h June 28, 2009 9:38 PM PDT
What is this "DD" everyone is talking about?
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by topspy June 29, 2009 2:14 AM PDT
DD = digital distribution.

Instead of going to the store or having one delivered to you in the mail, you no longer receive a PHYSICAL piece of "media" (disc or memory card, or whatever). You receive whatever data/info/program you are interested in via a digital download which then resides as a digital copy on YOUR storage media....harddrive, disc, memory card, usb flash drive, someone else's server, etc.

You no longer obtain and own a physical "thing". You now secure the rights to something in a digital format. In many cases, you may not even actually "own" it... you are only granted a limited license to use it according to "their" terms.
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by chaztmac June 30, 2009 9:13 PM PDT
And that paradigm shift brings up the whole question of who controls information, knowledge, culture and history. I don't care what form information takes, once I've paid for it I own it and it shouldn't be allowed to be taken back from me. Neither should I be nickle-n-dimed for every listen, look, read or fair use. I'm getting real tired of the corpora-fascist direction the world is taking.
by winstein June 29, 2009 12:43 PM PDT
Michael Jackson is still topping the iTunes charts today as many store sold out his CDs and DVDs

http://www.captunes.com/top-rated/top-100-songs-today
http://www.captunes.com/top-rated/top-100-albums-today
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by epcraig June 29, 2009 3:47 PM PDT
I suspect it was radio's failure. The commercial consolidated radio stations, contrary to listener expectations, did not cover Michael Jackson's death until they read it in Friday's newspapers. Of course Google was jammed.
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by davide1982 August 21, 2009 9:39 AM PDT
P Diddy had very precisely described the genius of Michael Jackson: "He showed that you can actually see the beat. He made the music come to life. He made me believe in magic."

Check other notable tributes paid to Michael Jackson by peers:

http://www.tributespaid.com/category/m/michael-jackson
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