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June 3, 2009 1:49 PM PDT

Google Squared goes live with mixed results

by Tom Krazit
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Google Squared developers are quite welcome to join my fantasy baseball team next year.

(Credit: Screenshot by Tom Krazit/CNET)

Google turned on Google Squared Wednesday, letting the public test out its attempt to present search results in grid format.

Google Squared was first demonstrated at Google's Searchology event in May, when the company showed off how a query for a category such as "U.S. Presidents" would return a number of results for the gentlemen who have held that office sorted by categories, such as political party, number of terms in office, years in office, as well as any number of customized categories.

This is very much a Google Labs project, far from a complete part of the Google search experience, and early experiments left a lot to be desired. Google Squared finds Web pages that have been indexed, just like with a regular search, but presents them in a spreadsheet format that, if the data was relevant, could potentially be more useful to someone doing research on a particular topic.

For example, take a subject where reams of statistical and historical data can be found on the Internet: baseball.

Google Squared was unable to return any results for "New York Mets third basemen," which was admittedly a joke query on my part based on the fact that the Mets are notorious for having a revolving door at the third base position over their 47-year history; I thought that would produce a long list of names. When I widened the query to just "third basemen," Google Squared came up with the names of seven baseball players who have occupied that position, several of whom are or were prominent players (Matt Williams, Terry Pendleton, and current Mets third baseman David Wright), and one who none of the baseball fans in the office could recall (Ken Reitz).

The search produced results for several relevant categories, such as a description of the player, date of birth, and whether they batted left or right. But when I tried to suggest additional categories, such as "All-Star," it was only able to find one appearance in the All-Star game by David Wright, missing appearances by Terry Pendleton and Robin Ventura.

Likewise, Google Squared suggested "Batting Average" as an additional category, but failed to return any results. That's a statistic that can be easily found on the Web for any player, living or dead, with a regular Google search.

A simpler search for just "baseball teams" produced several current Major League Baseball teams, but also helpfully provided the schedule for this year's Williamette University Bearcats squad, which finished the regular season with a 21-17 record.

But when a product was entered into Google Squared, the technology showed its promise, such as in this list of search results for "Nikon" that lists several different models of Nikon digital cameras along with specifications and features. Search Engine Land also noted helpful results for a search on "U2 albums."

Google's not trying to pretend this technology is ready for prime time, and with good reason: lots of refinements will be needed to turn it into a useful tool. Let us know how your experiments with Google Squared turn out.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by dumbspammers June 3, 2009 2:28 PM PDT
For a good laugh, google squared "caveman copyright" without the quotes.
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by xilonic June 3, 2009 5:17 PM PDT
It actually works relatively well for music albums, but try searching for "windows versions" and the results are less trustworthy. On the other hand "linux distributions" yields a nice spreadsheet. Overall, this can be useful.
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by noodlesquares June 3, 2009 6:36 PM PDT
The results hardly make any sense. This kind of thing still needs to have some human intelligence mixed in; compare to http://www.noodlesquares.com.

Search engines

http://www.google.com/squared/search?q=search+engines

http://noodlesquares.com/SearchEngines.html

Cameras

http://www.google.com/squared/search?q=cameras

http://noodlesquares.com/Cameras.html

[disclaimer: associated with noodlesquares]
Reply to this comment
by PhaseDMA June 3, 2009 8:05 PM PDT
Blah

Just another one of those things that makes you go "Why?".
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by koolsatya June 9, 2009 10:00 PM PDT
its really intereating to work on google squared. It made me so curious to know some fact: as i found it fetch some information about the search from any other site. and the site which are visible in normal google search are not all visible for particular keyword. What to do if i want to see that website here. The website is ranked at first position for that keyword i was searching. Will you please help me to find these facts.
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by nairsats August 20, 2009 8:36 AM PDT
Google Squared appears to be similar to my patent application:

Frankly, I am getting a Déjà vu effect while going through the ?Google Squared? application because it appears to be very similar in function to my United States patent application which was filed on April 12, 2007 and as publicly disclosed by the United States Patent and Trademark Office on October 16, 2008, when the patent application was published.

My patent application is titled as ?Method And System For Research Using Computer Based Simultaneous Comparison And Contrasting Of A Multiplicity Of Subjects Having Specific Attributes Within Specific Contexts? bearing Document Number ?20080256023? and Inventor name ?Nair Satheesh? which may be viewed at http://patft.uspto.gov/ upon Patent Applications: Quick Search.

Google Squared appears to be using at least some if not many of the same methods and systems as set forth by me more than two years ago in my patent application. In fact there are many more methods and systems disclosed in my patent application which I believe will help resolve certain inaccuracies found in current Google Squared application.

I have issued legal notices to Google through my Patent Attorney in the US but Google has not responded yet to any of my notices.
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