Hulu content returns to Boxee in a different form

Media-center start-up Boxee, which aggregates Web video for television set-top boxes, has launched a new version that restores access to video hub Hulu. The NBC Universal-News Corp. joint venture had pulled its content from Boxee after content partners took issue with it.

But it's not really the same: Boxee has brought back Hulu by extending its support for RSS feeds, and is pulling the video content in that way.

"Like IE, Firefox, or Google Reader, the RSS reader supports Google Video, Yahoo, YouTube and feeds from many other websites," a post on the Boxee blog by CEO Avner Ronen read. "While it's not as attractive or robust as our previous Hulu application, it will additionally support Hulu's public RSS feeds."

Industry talks continue, the post continued. "While we don't come from an entertainment or cable background, we are learning quickly. It is a complex business. Our meetings with Hulu and their content providers reinforced that point," Ronen wrote. "They are trying to adjust to a new reality, but they need time."

[gopnick]

"They are trying to adjust to a new reality, but they need time."

That's the understatement of the decade.

[knowles2]

True and it seem they are in the slow lane of change.

[fun2program8]

+1

In business, you snooze, you lose. No "wait for me". No "we need more time". It's innovate now or be quickly replaced.