January 21, 2009 12:49 PM PST

AOL Mail gets plug-ins for Google and Yahoo mail

by Rafe Needleman
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Your logo may be different, depending on how you log in to AOL services.

AOL is rolling out a new feature on its AOL Mail product: a plug-in architecture that lets users select from a library of mini-apps they can display in the right-hand sidebar of their AOL Mail session.

There are the usual suspects in the lineup: Stock price and news reading widgets, an AIM instant messenger widget (which makes a lot of sense), AOL Radio, and so on. The lineup, though, also includes widgets that let you see your GMail and Yahoo Mail in-boxes. This means you can use AOL Mail to keep tabs on messages coming at you from other sources, which could be sort of cool.

However, the mail widget integration is incomplete. If you click on a message to read it, AOL Mail has to open up a new browser window and jumps you to the message you want in the other system. So it's not full integration; AOL Mail can't actually read the messages from these other services. GMail, on the other hand, works well as a clearing house for e-mail from any other service that supports POP or IMAP access. (If you want to read your non-AOL e-mail accounts within the AOL e-mail experience, you can do so in the desktop app version of AOL.)

You've got GMail in my AOL Mail.

That snag aside, the widget experience is solid. The library of widgets is interesting, and the widgets themselves seem to function well. The platform is semi-open to developers. Documentation is freely available and the architecture is Open Social. However, developers have to submit widgets for approval to get them added to the lineup. Roy Ben-Yoseph, vice president of AOL Mail, told me the reason for this is to ensure a quality user experience as well as to make sure the widgets are breaking through any security or privacy walls in the e-mail app.

Also new on AOL Mail: themes. "People love them," Ben-Yoseph says.

The company is working with Funambol to make sure mobile users can access all their AOL Mail data, including messages, calendar items, and to-dos.

The big question ivory-tower journalists like me have, though, is this: Does anyone use AOL for mail anymore? Ben-Yoseph says that the service has 48 million monthly active users in the U.S., and more worldwide. He says a lot of new users gravitate to AOL Mail. Honestly, I barely get e-mail from AOL users anymore, maybe two or three messages a week. For those of you out there on the platform, the new widgets are pretty nice. And given the numbers, developers might want to give the platform a serious look as well.

The widget library is very clear and easy to use.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by chrisfrary January 21, 2009 1:38 PM PST
Who the hell uses AOL Mail?
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by loose_screw January 21, 2009 4:43 PM PST
Exactly my thoughts!
by bonesbautista January 21, 2009 5:03 PM PST
My sister. Don't say anything bad about my sister!
by misterman2100 January 21, 2009 8:04 PM PST
Honestly, it's a very functional alternative to GMail, albeit Google obviously plays a better ballgame with its approach to innovation. AOL has been a mainstay for years, especially because of their leading the way with functional IMAP access. Their software...that's a different story.
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by angry jubu January 22, 2009 7:01 AM PST
After more than a decade of refusing to play with others, AOL is finally acknowledging the existence of other services - and only because it's losing market share.

I'm sorry, but anyone who continues to use AOL doesn't deserve added functionality.
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by jblogg February 9, 2009 6:16 PM PST
The fact that it has to launch a new Gmail in a new window makes the plug-in a bit useless. My company uses a privately developed instant messenger from www.Brosix.com because of the added security. I have the Gmail app that pops up and lets me know when I've got mail.

Short of getting to read the subject and a few lines of the email, this plug-in seems like a waste of resources. Give it another iteration and maybe we'll see the ability to actually read the entire email within AOL. Then again, I think I'm one of the few folks that actually use it anyway :)
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