There's no doubt the Internet enables a new level of social engagement--e-mail was, after all, its first killer app--but social bookmarking looks to me like it's been relegated to a techie niche.
I'm not the first to have this thought--Gordon Haff first planted the idea in my head. But Yahoo showed some evidence Thursday by publishing the top searches of 2008 for its Delicious service, which lets people store, tag, and share bookmarks.
Nowhere on the list was Britney Spears, the prevailing top result for mainstream search engines. Instead, Delicious shows a search profile with a tech-savvy tilt. Here's the top 10 list for 2008, according to a Delicious blog post on Thursday:
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Yes, restaurants, music, and hotels are relatively mainstream, but
There's nothing wrong with a tech-focused user base. After all, it's just one community among many on the Net whose members want to share information with like-minded folk, and some of us relish the opportunity to avoid celebrity gossip. But the search results don't translate into social bookmarking escaping a niche.