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December 16, 2008 7:53 AM PST

Google Suggest gets search ad test

by Stephen Shankland

Google has begun testing ads that accompany the suggestions that appear when people begin typing in a search query.

Google Suggest is a feature that provides a drop-down listing possible search terms; I find it handy for completing long queries with the down arrow and the Enter key. With some people, though, Google is testing a green search ad at the top of the list, Danny Sullivan of Search Engine Land reported.

The text ads that appear above or to the right of search results happen to be Google's massive profit engine, but the company also said its tests show they improve people's search experience overall. It's not clear whether that will prove to be the case for search ads that appear in Google Suggest, but Google has been adding all sorts of ways to make more money from its site.

I use Google's search page less and less now that I've begun using Chrome, whose address bar leads directly is a Google search box. Has anyone seen search ads showing in Chrome's search results suggestion drop-down?

Originally posted at Digital Media
Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by redwall_hp December 16, 2008 8:06 AM PST
I have't seen these ads at all yet (or any Chrome ads, since I'm a Firefox/Mac user mainly). I'd to see the google.com suggest ads though, since I'm curious as to what they look like.

Now, while Google's playing with their suggest feature, maybe they should put it on the SERPs too. It seems silly that the suggest feature works on the main page but not on the SERPs.
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by cipals15 December 16, 2008 9:01 AM PST
Will this be an advantage for advertisers? And any start-ups who couldn't afford advertising has a lesser chance of being shown. Correct me if i made a wrong perception.

<a href="http://www.resourcesandmoney.blogspot.com">Money Making and Blogging Tips Website</a>
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by jackdaniels08 December 16, 2008 11:23 PM PST
Brilliant idea Google! One of those ideas where I hit myself on the head and say, "Why didn't I think of that?"
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by afratta December 17, 2008 6:29 AM PST
eZanga.com is a search engine that specializes in pay-per-click advertising
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