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November 7, 2008 12:19 PM PST

The Obama presidency: 'It's the network, stupid'

by Rafe Needleman

At a Web 2.0 Summit panel about politics, author John Heilemann discussed the just-ended campaign and upcoming presidency of Barack Obama with San Francisco Mayor Gavin Newsom, Huffington Post founder Arianna Huffington, and political strategist Joe Trippi.

The upshot: We are in a new era of politics. It started in 2003 but really took hold in the recent campaign. As Trippi said, when it comes to both campaigns and governing, "It's the network, stupid."

L to R: Joe Trippi, Gavin Newsom, Arianna Huffington, John Heilemann

(Credit: Josh Lowensohn / CNET Networks)

He was responding to the theme of the panel, as stated by Heilemann, that the Internet was a fundamental new force in politics for the 2008 elections. As Trippi pointed out, people spent 14.5 million hours watching Obama on YouTube. That kind of exposure on television, he said, would cost $47 million, half of what the John McCain campaign spent in total.

Huffington agreed: "Were it not for the Internet, Obama would not be president. He would not be the democratic nominee."

More than that, she continued, "The Internet has killed Karl Rove politics." Swiftboating was not possible in 2008, she said. "The truth kept intruding into peoples' living rooms. The truth is solidly mainstream." By that calculation, she maintains, Obama embodies the new center.

Gavin Newsom and Arianna Huffington: Web 2.0 makes for strange bedfellows.

(Credit: Josh Lowensohn/CNET Networks)

Mayor Newsom was first the raise the issue of governing in this new era. He said that the Internet and social networks, create "a connection that is more useful." But, "most politicians are not there yet. It's a state of mind, and they don't get it. It's not about old or young, it's a new kind of politics."

But the panel seemed very hopeful that a citizenry connected over the Internet could help the government function. Newsom said, "Government can't solve our problems exclusively." The panel discussed using the Web for not just fund raising but to encourage citizen involvement in thorny issues, such as health care reform.

Trippi proposed a site, Mywhitehouse.gov, where "Ten to 20 million Americans" could help the administration figure it out. What was not discussed: the method of filtering out the rants, complaints, and terrible ideas that would likely swamp a public forum on a contentious issue like this.

The Internet also offers a danger to politicians. Newsom, the sole elected official on the panel, put it this way: "Everything you say, the way you say it, how you say it, it's all exposed. I have to watch myself saying now, 'I left my heart in San Francisco.' It's the end of the world as we know it. We're in a reality TV series now in politics, 24/7."

The panel used this point to discuss the transition of politics from talking points to personalities. Trippi said, "We're all human beings, that's just the way it's going to be."

He and Huffington expect that people will, on the one hand, eventually become tolerant of human moments (anger, gaffes, and so on) that any human politician may make. And more importantly, that the true nature of politicians will become known; that candidates will succeed or fail based more on what they are about than whatever soundbites they successfully push into the media sphere.

A networked political system will challenge traditional right-vs-left politics, the panelists agreed. Trippi: "The Republicans say the glass is empty. The Democrats say it is full. The bloggers say look at the damn glass, and make your own decision."

"The tools have changed," Trippi said. "It's Web 2.0. (Obama) did it due to these tools."

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.

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Add a Comment (Log in or register) (8 Comments)
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by sigzero November 7, 2008 1:08 PM PST
Just stupid. Sure he used the web. He used MONEY a lot more.
Reply to this comment
by joshuarudd November 7, 2008 1:21 PM PST
There is a Mywhitehouse.gov. It's just called http://change.gov instead.
Reply to this comment
by drebin123 November 7, 2008 1:47 PM PST
What a lopsided panel. Wouldn't it make sense to include some balance on the topic of politics?

Joe Trippi, die-hard dem, campaign manager for presidential candidate Howard Dean, advisor to the John Edwards campaign .
Arianna Huffington, founder of the hard left news aggregator Huffington Post.
Gavin Newsom, Mayor of arguably the most liberal city in America.
John Heilemann, staff writer of pro-Obama stories at the New Yorker.

Did anyone who attended this learn something that wasn't already obvious?
Reply to this comment
by rafe November 7, 2008 2:05 PM PST
@drebin123. Maybe the repubs did. They were invited, none showed.
Reply to this comment
by Len Bullard November 7, 2008 2:25 PM PST
"The Internet has killed Karl Rove politics."

No. If anything, it has made these techniques more widely available, more tightly focusable, and much much easier to abuse. Huffington knows nothing of the art and science of semiotics. One thing is easily discerned: gaming the web culture is the easiest audience to game ever in history. She thinks statically and two dimensionally and does not under the power of feedback mediated systems in n-dimensional presentation. The true sociopath has never had it better.
Reply to this comment
by swenk22 November 7, 2008 3:04 PM PST
"It's the mainstream media parroting democratic talking points stupid" for the past 8 yrs the public has mostly been barraged by negatives- setting up the need for "change". The main cause of the current financial crisis is lack of consumer confidence.... sure 3-4% of subprime loans went bad (and who in gov't was encouraging these loans??} but the real problem is people aren't confident and stop buying and manufacturers slow building and jobs are lost and the cycle spirals down. Consumer confidence driven by almost constant headlines tearing down the past 8 years- we're in recession, failed policies, liar, the war is lost, etc... being rotated amongst the dem. leaders and headlined by most of the press.
Obama has inherited a mess of their own making.
The silver lining on the dark cloud... now that Obama is elected the mainstream press will turn positive and attitudes will get better and so will the economy.
Reply to this comment
by intelliot November 14, 2008 3:46 PM PST
WRONG. If the Internet mattered in Politics, RON PAUL would have won.

And Proposition 8 would have failed in California.
Reply to this comment
by panajachel April 18, 2009 2:08 PM PDT
When I was about 11 years old there were community organizers, trying to get young people to turn against the goverment of guatemala, we were told that the country needed a change, and that the way things were, were hopeless, this same community organizers were in El Salvador and Nicaragua, the goverment of guatemala started to kill the community organizers and their movement, vannish it went away, but in El Salvador more people were convinced that they needed the change, and thousands die,
and in Nicaragua people die and the goverment change and Somoza left Nicaragua and later was killed, and now Nicaragua is the poorest country in Central America, all because they believed they needed Change and HOPE.
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