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November 3, 2008 11:53 AM PST

AOL launches When.com beta for online events

by Stephen Shankland

AOL on Monday launched When.com, a rebranded version of Zvents' online events guide.

The two sites are largely indistinguishable except for one element: "Where when.com differentiates is the addition of Kids and Family activities, which we feel is important to our audience," said AOL spokeswoman Jaymelina Esmele. Zvents handles the categorization, but AOL draws more attention to the family-friendly events.

Another difference: the AOL version lets people search by popularity and date.

AOL expects more changes. "While it is fully functional, the site today is still a phase one beta site; we'll be continuing to introduce new features as well as update the site based on user feedback," she said.

AOL launched its When.com site Monday, a rebranded version of the Zvents online events site.

AOL launched its When.com site Monday, a rebranded version of the Zvents online events site. (Click to enlarge.)

(Credit: CNET News)

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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