Oregon Trail Facebook app to be replaced with dating service

My CNET colleague Jeff Sparkman tipped me off to an odd twist in the world of Facebook application acquisitions. As of Wednesday night SpeedDate.com, the purveyor of the Web video-based online dating service snatched up the rights to the Oregon Trail Facebook application, which will soon be replaced with the service's existing speed-dating application.

That's right--instead of trying to cross 15-foot wide rivers and avoid dysentery, you'll be looking for love with your Webcam.

Early Thursday, users of the service got a message: "Next week, Oregon Trail's name and functionality will be changed to SpeedDate. Data entered into the original app won't be used anymore. Soon you'll be able to try SpeedDate, the fastest way to meet new people, so stay tuned! P.S. If you want to opt out of this app, instructions can be found here." Until the change, the Oregon Trail application remains fully accessible.

The change is clearly a move to capture the attention of some of the service's 11,200-plus active monthly users and woo them to use SpeedDate.com. This is a small-time number compared with some of the top applications, like RockYou's Super Wall which has more than 18 million monthly users. However, depending on how much SpeedDate paid for Oregon Trail, this could be far cheaper than spending that money on marketing.

The message Oregon Trail users received telling them the Facebook application would soon be a Webcam dating tool.

(Credit: Jeff Sparkman/CNET Networks)

The most interesting aspect of this is that the practice of changing an application's functionality and namesake is completely fair and legal according to Facebook's platform application guidelines and terms of service. Developers are free to make these drastic changes to their applications as long as they stay within Facebook's relatively loose rules. The only gray area is in this tenet:

"You must be honest and accurate about what your application does and how it uses information from Facebook users. Your application cannot falsely represent itself."

To SpeedDate.com's credit there's been a period of warning, and nobody is paying to use the application. The company is also purging the existing user data, and providing opt-out instructions to get them off the application and out of any mailing lists.

In my mind this still doesn't sit right though. People generally do not like using one service then having it switched to something else entirely overnight. A more recent example of this is SpyMac, which in early 2007 went from an artsy Apple computer community and tools service to a Web media host in the course of a day, much to the chagrin of its long-time users. According to Compete.com that change brought in a quick spike of traffic, followed by a slow and steady drop in both visitors and page views, which are now lower than before the change.

I pinged SpeedDate.com's founder Dan Abelon about the acquisition and change, and he notes that the application his company picked up is not the more popular Oregon Trail application, which was renamed Northwest Trail after being picked up by SGN earlier this year. Instead it's a knockoff. SGN's app has nearly seven times the number of monthly users although it has dropped in usage over the past eight months, which may partially be due to Facebook's redesign.

Abelon says they still haven't figured out which features will be added to the new SpeedDate Facebook application, but it's a good bet there won't be any wagon inventory management involved.

[strife_caecus]

I was first puzzled when I first received this notification today. I almost thought it was some sort of Facebook Notification spam. However, since I wasn't really playing the game to begin with, I simply removed it from my list of applications.

Still, it's a little weird to have an application suddenly switch from a game about fording the river and not losing your oxen to an application that's supposed to help me score chicks...

[EnderW22]

This isn't the first time.. http://www.techcrunch.com/2008/09/12/speeddate-hijacks-facebook-users-with-a-bait-and-switch/

[JeffPom]

Pardon my french, but...

***?

This makes no sense at all. I don't care if it's a knock off - it still, does not make any sense at all.

It would be like EA Sports buying the rights to Microsoft Word, and the next time I open up word - it has been updated and is now Madden 2009.

It don't make sense. While it may be legal, it's not right. At least stay within the original idea of the app for crying out loud!

[aka_tripleB]

Facebook should not let someone buyout an app then completely retool it to something completely different than the one you approved to have access to your information. That is a completely unacceptable behavior from Facebook. Apps should not have the same access to your information after being bought out without your explicate approval. I may end up removing all apps from my Facebook page and use it purely as a communication tool so I will no longer have to deal with unapproved parties from gaining access to my page. Let's face it. This isn't the first time an app was tranformed to SpeedDate.com, nor was the first time that it was given unrestricted access to most people's pages. And this isn't likely to be the last if things aren't changed on Facebook about who can access your info and what happens after an app changes. Facebook should also allow you to see what you're getting before you give anyone access to your info.

[troutsoup]

and we all remember how up front and honest facebook was about beacon?