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October 5, 2008 9:00 PM PDT

Ask.com, now with more answers

by Rafe Needleman

Ask.com is cleaning up its act a bit with the latest (the 11th, I'm told) major update of the search engine, which launches on Monday.

The biggest change is that Ask is parsing more data from various sources and displaying that in its search results. If you ask Ask a question, the algorithms will try to give you an answer in the result pages, not just a link to a relevant Web site. Ask.com president Scott Garrell confirmed that, yes indeed, this is the premise that Ask was founded on in 1996 when it was Ask Jeeves, but back then the answers were hand-crafted. Today they're created by the engine.

The company is also mining the Web for "Q&A pairs," and displaying answers from any site where people ask questions and others answer them. The site will also display questions related to the one the user asks, as well as the answers to their question, to help them do further research on a topic.

The service is also displaying more structured data in its results, such as TV listings and events.

Garrell claims that Ask 11 is 30 percent faster than Ask 10 as well as more accurate in its results. It's also a bit more cleanly organized, but you'd have to put the old and new version side-by-side to see the difference.

Parsing search results instead of just displaying them in a list is, of course, not unique to this engine, but I do like the focus on displaying answers instead of just links.

See also: Search interfaces of tomorrow you can try today.

Ask new endeavors to display even more answers, instead of just links.

The new Q&A feature mines user-generated "Q&A pairs" from thousands of sites.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by Swooley October 5, 2008 10:13 PM PDT
I'm sorry but no one cares. You either use Google or Yahoo! that's it. I think I last used Ask whe it was Ask Jeeves. This is not going to get them more hits.
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by seanomalley October 5, 2008 10:28 PM PDT
I agree with Swooley, The Google brand carries so much weight these days that a competitor will need to create a solution to 'changes the game'.
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by SJ2571 October 5, 2008 11:51 PM PDT
You can ask Google any question too to get accurate results. Ask.com has had its day.
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by lonestarState October 6, 2008 4:00 AM PDT
I use Ask.com once in a while and it is not bad, except I use Yahoo! the most. Google is used as a last resort. It would be alot cooler if Ask.com would open up it's API as it once did. It would also be cool if BuildaSearch.com could make custom Ask search engines.
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by inachu October 6, 2008 9:12 AM PDT
I wish askme dot com would come back.... that place was the best!
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