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August 21, 2008 9:50 AM PDT

Amazon launches hard disk in the sky

by Rafe Needleman

Amazon on Thursday announced that it is releasing its persistent storage option, called Elastic Block Service (EBS), to its suite of Amazon Web Services cloud computing options. The company announced this direction in April.

Previously, data associated with jobs running on Amazon's cloud computing platform, EC2, were attached to the jobs themselves; developers did not have access to their files and information except through EC2. With EBS, developers can create cloud-based file systems that they can access from whatever applications they wish. Amazon's other cloud storage systems, S3 and SimpleDB, don't offer this low-level access.

Based on the scalable Amazon Web Services infrastructure, EBS will be tolerant of most failures, but "not as redundant as S3 storage," according to the RightScale blog. However, Amazon customers will be able to back up snapshots of their EBS installations into S3.

EBS volumes will be available in sizes from 1 gigabyte to 1 terabyte. The service will cost 10 cents per gigabyte per month.

Further reading:
Werner Vogels: Elastic Block Store has launched.
AWS blog: Bring us your data.
RightScale blog: Amazon's Elastic Block Store explained.

Rafe Needleman writes about start-ups, new technologies, and Web 2.0 products, as editor of CNET's Webware. E-mail Rafe.
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by MiamiWebDesigner August 22, 2008 4:41 AM PDT
Kudos to the Cloud Crowd for Re-Inventing the Wheel!

One thing 30 years in the IT industry has taught me is that the more things change, the more they stay the same. Another is that the only memory we seem to access is short-term. A third is that techno-marketeers rely on that, so they can put labels like "revolutionary" and "innovative" on platforms, products and services that are mere re-inventions of the wheel ... and often poor copies at that.

A good example is all the latest buzz about "Cloud Computing" in general and "SaaS" (software as a service) in particular:

http://tinyurl.com/6let8x

Both terms are bogus. The only true cloud computing takes place in aircraft. What they're actually referring to by "the cloud" is a large-scale and often remotely and/or centrally managed hardware platform. We have had those since the dawn of automated IT. IBM calls them "mainframes":

http://tinyurl.com/5kdhcb

The only innovation offered by today's cloud crowd is actually more of a speculation, i.e. that server farms can deliver the same solid performance as Big Iron. And even that's not original. Anyone remember Datapoint's ARCnet, or DEC's VAXclusters? Whatever happened to those guys, anyway...?

And as for SaaS, selling the sizzle while keeping the steak is a marketing ploy most rightfully accredited to society's oldest profession. Its first application in IT was (and for many still is) known as the "service bureau". And I don't mean the contemporary service bureau (mis)conception labelled "Service 2.0" by a Wikipedia contributor whose historical perspective is apparently constrained to four years:

http://tinyurl.com/5fpb8e

Instead, I mean the computer service bureau industry that spawned ADAPSO (the Association of Data Processing Service Organizations) in 1960, and whose chronology comprises a notable part of the IEEE's "Annals of the History of Computing":

http://tinyurl.com/5lvjdl

So ... for any of you slide rule-toting, pocket-protected keypunch-card cowboys who may be just coming out of a fifty-year coma, let me give you a quick IT update:

1. "Mainframe" is now "Cloud" (with concomitant ethereal substance).

2. "Terminal" is now "Web Browser" (with much cooler games, and infinitely more distractions).

3. "Service Bureau" is now "Saas" (but app upgrades are just as painful, and custom mods equally elusive).

4. Most IT buzzwords boil down to techno-hyped BS (just as they always have).

Bruce Arnold, Web Design Miami Florida
http://www.PervasivePersuasion.com
Reply to this comment
by ITrefuge August 23, 2008 5:54 AM PDT
Well said - the more it changes, the more it stays the same.
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