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August 15, 2008 12:57 PM PDT

Google quietly launches AdSense for Feeds

by Josh Lowensohn

Bits and pieces of Google's acquisition of FeedBurner continue to seep out. Friday marked the quiet "public" launch of AdSense for Feeds, a service that was soft-launched to a small group of AdSense users back in May.

Once integrated into publishers' RSS feeds, it'll serve up contextually-related advertising based around the content, helping publishers make money off the growing number of users accessing their site through RSS readers instead of the site where page and ad views have been factors in revenue.

For users who did not have access to the AdSense for Feeds menu in Google's AdSense, it's a pretty straightforward setup. Publishers can set ad frequency, placement, and have it only add them on content that's over a certain size. It also employs the same "channels" tool that lets you later track ad campaigns on certain sections of your site.

Google Blogoscoped's Ionut Alex Chitu notes this release comes just a few weeks after the closure of FeedBurner's in-house ad publishing network, meaning all new publishers will need to through AdSense to be included in in-feed advertisements.

AdSense users can now set up advertising for RSS feeds, right down to what length of post gets advertising.

(Credit: CBS Interactive)
Josh Lowensohn writes for Webware.com, CNET's blog about Web applications and services. E-mail Josh, or follow him on Twitter at http://www.twitter.com/Josh.
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by n3td3v August 15, 2008 1:27 PM PDT
Does this not amount to spam?
Reply to this comment
by sayzta August 15, 2008 8:14 PM PDT
wow
Reply to this comment
by -=Taipan=- August 16, 2008 7:52 AM PDT
in Germany, it doesn't yet go unfortunately

My side of Online-Artikel.de waits completely eagerly on it My function :)
Reply to this comment
by kieranmullen August 16, 2008 10:20 PM PDT
Spam? What?

If you don't like the way that they run their own company. Don't complain... Don't use it!

Even if you give something away for free people will still complain.

KM
Reply to this comment
by ezmoney123 January 4, 2009 5:38 AM PST
I have gone ahead and started using Google Adsense for Feeds in my blog. So far it has been working great! I'm very happy with the new service offering... What will google come up with next right?

Thanks
http://www.yourblogismoney.com
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