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July 22, 2008 1:23 PM PDT

Some salespeople still think flat-panel LCDs beat plasmas?

by Matthew Panton

In a time when CNET's two top-rated HDTVs of the year are Panasonic's TH-50PZ800U and Pioneer's PDP-5020FD, we have to wonder why a salesperson would recommend flat-panel LCD HDTVs at the rate that J.D. Power and Associates claims in a recent report.

Pioneer Kuro PDP-5020FD

Pioneer's Kuro PDP-5020FD, one of our top plasma HDTVs

(Credit: CNET Networks)

The report, which surveyed more than 2,000 shoppers on their experience in big-box electronic retailers, a specialty television retailer, a mass merchant, and a warehouse store, found that retail salespeople recommended LCDs over plasmas at a three-to-one rate.

Sure, plasmas have a long list of supposed failings: they're allegedly bulky and power hungry, and have image burn-in issues and leaks, and a short lifespan. However, most of these problems--image burn-in being the most common with early plasma sets--have been resolved on modern plasma displays.

According to the report, however, "37 percent of salespersons warned their customers that images may be permanently burned onto the screen of plasma TVs." The lifespan argument doesn't hold up either, as both LCD and plasma lifespan claims are basically the same now at 60,000 hours each. And, with LCDs still costing more at equivalent screen sizes, it's certainly convenient for retailers to promote the LCD technology over its less expensive rival.

In larger screen sizes especially, plasma is still the more affordable choice between the two. A typical 50-inch plasma TV is generally less expensive than the typical 52-inch and even many 46-inch LCD sets. To compare between the two most-popular brands from each category, Panasonic's entry-level 50-inch model costs $1,399 at Best Buy today, while the least-expensive 52-inch LCD from Samsung goes for $1,999 and the least-expensive 46-incher for $1,499.

As for deep black levels, plasma HDTVs are still king of the hill. Pioneer's new PDP-5020FD set is testament to this fact as seen in our recent review. Side by side, as we watched a dark scene from the Blu-ray version of the film, I am Legend, the PDP-5020FD came in first place--the dark areas in the scene nearly disappeared in our darkened home theater test facility--last year's PDP-5080HD came in second; the Panasonic TH-50PZ800U came in third; and the Samsung LN52A650, the best 52-incher flat-panel LCD we tested this year, came in last.

Undoubtedly, there are advantages for flat-panel LCD technology, some of which the salespeople in the report mentioned. They consume less electricity than plasmas (Pioneer's new PDP-5020FD will cost you $91.05 a year to operate versus the $68.81 investment for the Samsung LCD). They weigh less and they're not a second space heater for your family room as plasma sets can be. And, as the report stated, 68 percent of salespersons mentioned that flat-panel LCDs "do not have a shiny glass screen that can reflect unwanted light in brightly lit rooms." Of course, more and more new LCDs also have highly reflective screens, and some plasma sets have effective glare-reducing screens.

In our experience, the best plasma sets just look better than the best LCD screen in a demanding home theater environment. We do expect both LCD and plasma technology to continue to evolve--Sony recently announced a new LED backlight technology for LCDs that looks particularly promising, for example--but for now, we still tend to lean toward plasma for home theater HDTVs.

What do you think? Are salespeople doing customers a disservice by pushing LCDs, or are the points against plasma valid?

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Add a Comment (Log in or register) Showing 1 of 3 pages (66 Comments)
by DigitalFrog July 22, 2008 1:39 PM PDT
Both times when you mention the burn-in issue, you equivocate using phrases such as "resolved for the most part" and "more or less non-issue". Has the problem been solved or not?
Reply to this comment
by fefzero July 22, 2008 1:39 PM PDT
Has anyone else heard the rumor that plasma TVs have problems in high altitude? I live at 7500 feet, and someone told me that I should get an LCD TV because of that, but I think it might be related to the burn-in issues that early plasmas had.
Reply to this comment
by rmeyers_5 July 22, 2008 1:49 PM PDT
yes the burn-in problems have been solved as long as you buy a samsung, pioneer, lg, or samsung. im not sure about the cheap 'in-house' models. they say it like that for the same reason lysol says they kill 99.99% of germs. because there always can be that one germ, or one plasma that burns in.

plasmas used to have problems at high altitudes. back in the first and second gen models. what are we now, like 11th or 12 gen panasonics and pioneers. no need to worry about that anymore.
Reply to this comment
by jeff327 July 22, 2008 6:08 PM PDT
I had major burn issues with my LG.
by stepyourgameup July 22, 2008 1:49 PM PDT
Burn-in or Image-Retention is not a problem if you follow a few simple steps.

1. For the first 100 hours turn the brightness way down. Don't watch movies with black bars or tv channels that have a ticker or logo.
2. After 100 hours, use as normal but refrain from leaving an image paused for a long time.

If you do get some image retention it will go away after a few minutes and most of the time you can't even see it unless you are watching an all white screen.

News flash! ALL TVS CAN GET IMAGE-RETENTION OR BURN-IN REGARDLESS OF WHICH TECHNOLOGY THEY USE.

I have an LCD computer monitor and it gets horrible burn-in.
Reply to this comment
by t26l July 23, 2008 11:41 AM PDT
Burn-in is not possible with LCD. There is nothing to burn. Pixels are on or off.
by Crashedata April 23, 2009 2:28 AM PDT
You are full of ****. I bought a brand ******* new $2,000 Panasonic six months ago, and it had extream screen burn. Also, if you knew anything YOU WOULD KNOW LCD'S DONT GET SCREEN BURN CAUSE THERE IS NOTHING TO BURN! You can have dead pixels with LCD but it is rare! Are you sure your monitor is not a crapy old CRT? Some of the crappier CRT's had screen burn. I have had my LCD Sony sense my Panasonic ate **** and burned, and I have not had a single problem with the LCD, and in my opinion, I do not see a noticable differense in picture quality between it and my old Plasma on most HD programming. CNET is full of **** as well, saying that Plasmas dont have thos problems any more. ROFLMFAO.
by thorsteinthestaffstruck July 22, 2008 1:53 PM PDT
LCDs still rock plasmas. Better picture, better lifespan, and NO burn in. Not a "non issue." LCDs just don't have the burn.

PLasmas burn your wallet and your screen.

Oh, nice op-ed (OPINION/EDITORIAL) by the way, not real NEWS.
Reply to this comment
by stepyourgameup July 22, 2008 2:18 PM PDT
You obviously don't know what your talking about. I suggest you do some research on the subject. LCD can have burn-in. Better picture? You must be kidding. Lifespan? How long do you plan on owning your tv, 20 years? LCD's have their place, mainly in a brightly lit room. But for home theater viewing, plasma is king.
by joshdeboer July 22, 2008 5:28 PM PDT
You are clueless!
Better picture??????
by kelyhoo July 22, 2008 7:54 PM PDT
Why be annoy by idiots, just ignore his idiotic comment and read the next, if you reply you will become an idiot victim .............. think about and ask yourself, what are you now?
by thorsteinthestaffstruck July 22, 2008 1:54 PM PDT
LCDs still rock plasmas. Better picture, better lifespan, and NO burn in. Not a "non issue." LCDs just don't have the burn.

PLasmas burn your wallet and your screen.

Oh, nice op-ed (OPINION/EDITORIAL) by the way, not real NEWS.
Reply to this comment
by jnkyd July 22, 2008 2:02 PM PDT
LCD's have burn in also.

This was actually an informative article, making me rethink my approach to shopping again.
Reply to this comment
by skarie23 July 22, 2008 2:10 PM PDT
Of course CNET ranks the top HDTV, the Panasonic and Pioneer plasmas to be a better choice. Plasmas produce way better blacks. They don't have the problem with speed either. The fastest LCDs at 120 HZ still has some judder issue and are still 4 times slower than a plasma television. The associates recommend LCDs because they are brighter. The brighter picture also produces a more washed out effect on the colors. Plasmas are so much more natural and richer.
Reply to this comment
by sugarhillgang July 22, 2008 2:10 PM PDT
When I bought my tv the sales person actually was sort of pushing the LCD. I wanted a plasma and was looking at also purchasing a ps3 and the sales told me that with plasma I would have more burn in than with a LCD. I told him I would be fine but still suggested that with playing games I would need an LCD. So they did try to push me in that direction but I knew what I wanted and was not budging.
Reply to this comment
by saintjack July 22, 2008 2:26 PM PDT
I sell tv's for a living. I work in a display area with around fifty mixed plasma and LCD displays so I see them side by side all the time. And, yes, I tend to recommend LCD over plasma. Personally I have a very hard time overcoming the glare issue and burn-in is still a problem. From casual usage, well over it's first 100 hours of life, one of our display plasma screens got burn in. To make matters worse it was one of the models that had supposedly solved the burn in problem. I won't mention the brand but it's hideously expensive and CNET editors routinely lose their minds over the black levels.
Reply to this comment
by stepyourgameup July 22, 2008 2:42 PM PDT
Quick question. Do you put your display tvs in torch mode? I am assuming you do like BB and CC do.
by stepyourgameup July 22, 2008 2:46 PM PDT
saintjack, how do you overcome the motion blur on an LCD? I can't stand watching sports on an LCD.
Reply to this comment
by joshdeboer July 22, 2008 5:31 PM PDT
Me either, I have two LCD's, thank god my main set in my dedicated theater room is a PDP.
by bigmc6000 July 23, 2008 6:55 AM PDT
Considering the newer LCD's have a 5ms response time I have no idea why it would cause you any pain to watch sports on an LCD (which I have many times). The older LCDs that have 10+ms response times - sure but the new ones being 5ms - that's just not an issue. Unless of course you have bionic eyes...
by saintjack July 23, 2008 11:21 AM PDT
On the current generation of tv's, particularly the better 120hz models, I have no real issues with blur. Sure there are exceptions (I'm looking at you JVC), but on the whole I find LCD's to be excellent for sports.
by geeman1082 July 22, 2008 3:41 PM PDT
LCD's do not "burn in", per se, but certain types can be subject to pixel memory when left on for long periods of time with static images on the screen ... but this is easily resolved by simply turning the unit off for a few hours ... anyone who thinks they have an LCD with burn in probably has a malfunctioning panel that needs to be repaired or replaced.
Reply to this comment
by rainingcloud July 22, 2008 5:08 PM PDT
As a average consumer, it's an easy choice to go with LCD. The reflective screen of plasma is just too distracting. Even with the new anti-glare coating, it's still not good enough. That's why I wouldn't consider Samsung LCD models from recent 2 years despite its excellent image quality, because they are shinier than most of the plasma. I assume majority of the consumers are like me, we do not watch our TV in CNET test lab, or a dedicated home theater room, where we can just turn off all the light or close all the curtains. There is a lot of ambient light in my living room and bedroom. Not only I need to avoid glare, I also need to turn up the brightness, another LCD strong point.
Reply to this comment
by joshdeboer July 22, 2008 5:27 PM PDT
Funny you do not mention that people sitting at angles get a washed out picture. An average consumer has no clue about AV period.
by bigmc6000 July 23, 2008 7:00 AM PDT
What washed out picture? Are you talking about LCDs having a washed out picture? If that's true then you have a defective unit. I've sat well off angle viewing my sisters Sony XBR and it looked exactly the same as sitting dead center. I have a DLP - I can tell you about off-angle washed out picture...
by joshdeboer July 22, 2008 5:21 PM PDT
Plasma
Pros: deeper blacks, no off-angle problems, no motion problems, over 50" is cheaper than LCDs
Cons: use more power, who cares????

LCD
Pros: better in bright rooms
Cons: off-angle viewing, motion, black levels

I own two LCD panels and a Panasonic 700 50" PDP
Reply to this comment
by bigmc6000 July 23, 2008 7:02 AM PDT
What off-angle viewing are you talking about???? I sat 60 degrees off center watching a Sony XBR and I saw no off-angle problems at all. In fact the 42" Olevia that we bought for my parents had no off-angle problems either. They both have 178 degree viewing angles... As far as motion - older sets, yes, but he new sets have 5ms response times and no human eye is going to be able to discern that...
by wethead July 22, 2008 5:25 PM PDT
This article compares Full HD 1080P LCD tv prices to Half HD 720P Plasma prices.
It would be a much better comparison if they were comparing apples to apples.
This article is a joke.
Reply to this comment
by pujolle July 22, 2008 8:04 PM PDT
Might be a good idea to actually pay attention to what you are reading. This is an article on Plasma vs LCD. Not 1080 vs 720. That's another discussion.
by joshdeboer July 22, 2008 5:34 PM PDT
A properly calibrated Pioneer 5010/5080 or Panasonic 700/800 will beat any LCD period
Reply to this comment
by joshdeboer July 22, 2008 5:40 PM PDT
I own this
http://reviews.cnet.com/flat-panel-tvs/panasonic-viera-th-58pz700u/4505-6482_7-32317318.html?tag=prod.txt.4
Reply to this comment
by jeff327 July 22, 2008 6:07 PM PDT
Of course LCD is beter. Of course there are burning issues with Plasma. I do not care what TV you buy and how new it is. You will get burns in your plasma. Especially if you watch a lot of sports. I would never buy another plasma TV. LCD is 100% better!
Reply to this comment
by aaul July 22, 2008 6:46 PM PDT
As a salesperson at a local Sears store, I prefer plasmas over lcds. Actually, I will be purchasing a 50'' Panasonic plasma before the end of the week. In my selling, I try to be unbiased and sell the product that best suits the customer, but MANY people won't even consider a plasma due to the "bad things" that they have heard about them. Unfortunately, I have noticed that other salespersons have pushed lcds because our commission rates used to be higher on certain models than on plasmas. Our rates were axed last week and all the commission percents are the same so this tactic may change. Regardless, it seems like the main reason that we don't sell many plasmas is due to the misguided customers.
Reply to this comment
by RDO CA July 22, 2008 7:02 PM PDT
Plasmas might be better in a very dark room but most people don't live in a dark room and most tv's are in a family room and many have lots of windows. I don't see people talking about whites like the plasma fanboys like to tout Blacks. Whites on plasmas are an off white and on snow or watching hockey you get a yellowish white. Take your pick for what you like and where it will be put in the house but the fact of the matter is that it won't be many years and plasmas will be a thing of the past.
Reply to this comment
by stepyourgameup July 22, 2008 8:10 PM PDT
Plasmas will be a thing of the past but not because of LCDs. OLEDs and Laser tvs will kill both of them in 5 years or so.
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