June 11, 2008 4:18 PM PDT

Kanye West earns an exclusive Nooka Zub

by Justin Yu
  • Font size
  • Print
  • 3 comments

To celebrate the conclusion of Kanye West's "Glow in the Dark" tour featuring Lupe Fiasco, Rihanna, and N.E.R.D., watch manufacturer Nooka will produce a very limited glow in the dark version of their popular Zub watch. When we say "very limited," we mean it--only 15 pieces were made and most of them will find their home with Kanye himself, so abandon all hope of picking up one of these unique watches. Nice to look at though, right?

The Zub is one of Nooka's many timepieces to use linear and graphic figures to tell the time. Despite the extra amount of time it takes to actually read the time, there's certainly no denying the similarity between the Zub and Kanye's iconic Shutter Shades.

The specially designed Nooka isn't the Kanye endorsed product to hit the streets for this tour. In mid-April, Pharrell Williams' bicycle company Brooklyn Machine Works presented West with an exclusive glow in the dark version of their popular "Gangsta Track" bike for the tour's opening night.

Justin Yu covers desktop computers, printers, and peripherals for CNET. When he's not scouring eBay for useless ephemera or eating hot dogs for breakfast, he spends his time making fun of Internet culture every morning on The 404 podcast. E-mail Justin.
Add a Comment (Log in or register) (3 Comments)
  • prev
  • 1
  • next
by nookanooka June 18, 2008 1:01 PM PDT
actually, the nooka glow model will be available for general release [as a limited edition] on nooka.com in august!
Reply to this comment
by foxnovais August 6, 2008 8:56 AM PDT
UK - Nooka Watches Glow Model will be available in the UK in August 2008 from www.streetfusion.co.uk - Nooka Watches They also stock the full range of Nooka Watches.
by kofdirect June 30, 2008 5:58 PM PDT
Get the shoes worn by Kanye at www.kofdirect.com
Reply to this comment
(3 Comments)
  • prev
  • 1
  • next
advertisement
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

15 sites that went kaput in 2009

Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.

Top 10 news stories of the decade

Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.