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June 11, 2008 4:18 PM PDT

Kanye West earns an exclusive Nooka Zub

by Justin Yu

To celebrate the conclusion of Kanye West's "Glow in the Dark" tour featuring Lupe Fiasco, Rihanna, and N.E.R.D., watch manufacturer Nooka will produce a very limited glow in the dark version of their popular Zub watch. When we say "very limited," we mean it--only 15 pieces were made and most of them will find their home with Kanye himself, so abandon all hope of picking up one of these unique watches. Nice to look at though, right?

The Zub is one of Nooka's many timepieces to use linear and graphic figures to tell the time. Despite the extra amount of time it takes to actually read the time, there's certainly no denying the similarity between the Zub and Kanye's iconic Shutter Shades.

The specially designed Nooka isn't the Kanye endorsed product to hit the streets for this tour. In mid-April, Pharrell Williams' bicycle company Brooklyn Machine Works presented West with an exclusive glow in the dark version of their popular "Gangsta Track" bike for the tour's opening night.

Justin Yu covers desktop computers, printers, and peripherals for CNET. When he's not scouring eBay for useless ephemera or eating hot dogs for breakfast, he spends his time making fun of Internet culture every morning on The 404 podcast. E-mail Justin.
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