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June 3, 2008 10:24 AM PDT

The iPhone name game: 2G, 3G, or 2.0?

by John P. Falcone
iPhone

The sequel is imminent--but what will it be called?

(Credit: Apple)

There's near universal agreement that Steve Jobs is going to unveil the next iPhone at next week's Worldwide Developers' Conference keynote in San Francisco. Whether it's next week, next month, or next year, however, it raises a thorny semantic question: what will it be called? Most wags are dubbing it "the 3G iPhone," as it's certain to include the high-speed 3G (third-generation) wireless capabilities missing on the original model. But it's still going to be the second-generation iteration of the product--thus, "the 2G iPhone." Which one's correct?

The better question might be, "Why is the name of the keystone product from the company with the world's best branding even subject to debate?" And we wish we had an answer. The real problem here is that Apple products are effectively named by the community. Apple generally sticks with the most generic name possible--iPod, MacBook, iMac--and leaves it to the collective wisdom of the Internet to delineate the new ones from the old. For instance, the bulbous original iMac--with a built-in CRT monitor--is commonly referred to as the "bondi blue iMac," while today's sleek flat-panel version is generally known by its processor and screen size ("Core 2 Duo 24-inch iMac"). But to Apple, both the 1998 and 2008 iMacs are simply known as "the Apple iMac." Not very SEO-friendly, as we'd say--especially if you're looking for support or repair info online.

To be sure, the iPod line is broken into specific model types--the Shuffle, the Nano, the Classic, and so forth--but within those lines, the confusion persists. As a result, we have the generational ("G") designation. If you're iPod Nano has a plastic enclosure, it's a 1G model; the 2G iPod Nano has a metal casing, but the same basic design; and the 3G "fat Nano"--the current generation--was the first one with video playback support. It can get pretty confusing--especially when compared to Apple's software, which is blessed with triple decimal specificity (iTunes 7.6.2.9).

Back to the iPhone--the new model will effectively be "the 2G iPhone with 3G wireless." It will also undoubtedly be running the 2.0 software that Apple previewed earlier this year. But to really confuse matters, that 2.0 software upgrade will certainly be available to first-gen iPhones--so we'll likely have millions of 1G iPhones with 2.5G wireless (EDGE) running the 2.0 software, as well as a new crop of 2G/3G/2.0 iPhones as well. In other words: read the fine print on those eBay listings very carefully when you see a good deal on an "iPhone 2.0."

So, what will we call this thing? I think "3G iPhone" will probably be the most common terminology--it's the term people are searching on Google. But it won't really matter--for most people, the fact that it's "the new iPhone" will be all the description that's needed. Of course, things could get confusing once the third-generation iPhone eventually hits...but that's a Wikipedia fight for another day.

What do you think: should the next iPhone be called the "2G iPhone" or the "3G iPhone?" Or should Apple start using more descriptive model names and numbers for its products?

John P. Falcone covers home theater and network entertainment products. He's been writing for CNET since 2002.
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Add a Comment (Log in or register) (15 Comments)
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by jrm125 June 3, 2008 10:34 AM PDT
Should really be 1.5
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by azn 1 viet June 3, 2008 10:53 AM PDT
useless article!
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by 5errr June 3, 2008 1:26 PM PDT
i still think they should've kept calling it an ipod, not an iphone.
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by clemsonbobby June 3, 2008 2:00 PM PDT
I think it should just be iPhone2 - easy enough, no mention of 'G' to throw people off
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by clemsonbobby June 3, 2008 2:04 PM PDT
I think it should just be iPhone2 - easy enough, no mention of 'G' to throw people off
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by clemsonbobby June 3, 2008 2:09 PM PDT
I think it should just be iPhone2 - easy enough, no mention of 'G' to throw people off
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by richardlai June 3, 2008 4:15 PM PDT
Like most Apple products, unless the new device is very different to its previous version, it will not be given a new category i.e. a new name.

So it'll still be "iPhone", assuming the current one will be scrapped by Apple.
Reply to this comment
by Calypto June 3, 2008 11:57 PM PDT
Looks like its going to be 3G iPhone. Check out this company www.robosoftin.com. They are into providing product development services and in their recent press release they have already mentioned it as 3G iPhone.

Check out http://www.robosoftin.com/iphone
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by togaphone June 4, 2008 9:11 AM PDT
From what I just read, the AppStore is going to be available on June 9th and the 3G Iphone will be available then too. Check out http://www.iphonedownloadworld.com for the latest news
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by jasen_mummert June 4, 2008 12:58 PM PDT
This is easy. As clemsonbobby said.... three times.... we should call it the iPhone 2 (or, yes, technically the 1.5) but for eBay purposes, the iPhone 2. 2.0 would be wrong since 2.0 is only a software and should NOT be confused with the model. Is a Pentium 4 processor in a 20th Generation IBM called an IBM 4? NO!!!!

So that's silly to think of calling it a 2.0 It will be the iPhone 2 running on the 3G network with software update 2.0. Eventually, they will come out with software update 2.1 and 2.1.1 and 2.1.9 and so on and so on, and as the article says the current verison of the phone will also be able to update to the 2.0 software.

Again as far as the network, it's the 3G network. I don't see why that would be included in the name. Samsung Sync and LG Trax & Moto Razr all run on the 3G network, and 3G is nowhere to be found in the names of those respective phones.

Regardless of what it is called, I just hope the rumors of the price drop are at least semi-accurate. I doubt they will be $199, because then everyone will have one, (like the Razr) but I think a $100 drop coupled with the 3G network's speed would be enough to push me into a purchase of the 8GB model. We shall see next week. And don't count on a June 9 release. I think the 1-year anniversary will be the lauch date. Ka-boooooom!!!!

Jasen Mummert
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by rbz275 June 4, 2008 5:08 PM PDT
I think the official name should still be "iPhone"
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by akadatyoungone June 4, 2008 8:25 PM PDT
The Iphone w/ the 3G capability will keep its same name, "IPhone"

Mac has never changed names with different series, just new generation of the model...


I dont even know why this is hard to figure out??????????????????
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by yetanothergeekguy June 4, 2008 9:18 PM PDT
Silly question.
Easy answer: iPhone++
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by no3g4me June 4, 2008 10:16 PM PDT
WILL THE NEW 3G IPHONE STILL BE ABLE TO USE THE EDGE NETWORK
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by car2dan June 8, 2008 2:14 PM PDT
It should be called " iPhone II" or "The iPhone II"
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