Disney and Softbank have geen making phones for kids in Japan for some time, with the handsets becoming increasingly adult-like in both function and appearance. Its latest mobile handset also seems to be aimed at this ambiguous market in Japan, but the theme clearly belongs to the Magic Kingdom: Princesses.
The "Cinderella" line is being produced in a partnership with Sharp, using the Disney Mobility service offered by Softank, according to Akihabara News. The DM002SH has a 2.6-inch display, a 2-megapixel camera, Bluetooth, microSD card slot, 50MB of built-in memory, and the 1Seg TV tuner used in Japan.
Probably more important is the phone's crystal-like finish, which comes in three colors--clear crystal, brown topaz, and pink diamond. (No pumpkin.)