That recent report questioning the longevity of Sony's OLED television displays apparently has done little to deter the company's headlong rush into the new technology.
The company is reportedly spending $210 million to manufacture medium to large versions of the paper-thin displays in fiscal 2009, according to Engadget. That's a big step up for the screens, which use less power and are far more flexible than plasmas or LCDs. To date the only OLED TV actually available for purchase has a display that measure just 11 inches--the XEL-1--hardly a size that can compete in a market where 42- and 50-plus inch models seem the norm.
The move comes none too soon, because Sony will need to step up production if it hopes to make a dent with OLED TVs in the near future. At the current price of $2,500 for an 11-inch screen, there's a dire need to create demand in a hypercompetitive business.