A joystick for cell phone games

Call me giddy, but my favorite new gadget in the mobile world doesn't remotely resemble a cell phone. Zeemote is a joystick, or more accurately, an analog JS1 controller, that gets you shooting, swerving, diving, and jumping while playing Zeemote-compatible games on your cell phone. The compact, wireless joystick is helicopter-shaped and fits neatly into your palm for smooth operating. We've been ogling this thing for a while now, but this was the first time I met the famous little controller face-to-face. See how it works with a first-person shooter in this video from CTIA Wireless 2008.