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March 20, 2008 6:48 AM PDT

Bezos: Sorry for the delays, more Kindles on the way

by David Carnoy

If you happened to have visited Amazon's Web site today, you might have noticed that a large message from Amazon's CEO, Jeff Bezos, was plastered across the home page of the site. Basically, it was a big fat apology for Amazon's inability to ship its Kindle electronic book reader in a timely fashion.

Ever since it quickly sold out at launch, a lot of folks have been speculating about just how many Kindles Amazon had sold and whether the long delays in shipping were a case of production problems or a PR ploy designed to make the Kindle appear hotter than it really is.

Well, the note seems to speak for itself. People want the Kindle, and Amazon hasn't been able to make them fast enough. All that said, I still think this was a case of the company rushing to get the product out before last year's holiday season--and failing to iron out all the production issues before it went to market.

Of course, Amazon is new to the consumer electronics-manufacturing game, so this isn't shocking. The fact is, this is what happens when you're a pro at selling crap but not at producing it. Comments?

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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